SC Johnson has put its global media-buying duties up for review. Word of the review follows the company's January decision to award Omnicom Media Group's PHD global communications planning duties … Read the full story by Steve McClellan

This year, global ad spending on social networks will slow to 29% -- down from a growth rate of 41% last year -- according to Strategy Analytics. On the bright … Read the full story by Gavin O'Malley

In what could be the first material sign that even network prime-time TV is not immune from the physical laws of a rapidly expanding media universe, the average cost of … Read the full story by Joe Mandese

There were 545 merger and acquisition transactions in the media, information, marketing, software and tech-enabled services sector announced in the first quarter of 2015, valued at $26.6 billion, according to … Read the full story by Laurie Sullivan

L'Oreal USA has kicked off a comprehensive media planning and buying review, the company has confirmed. Internally, the review will be overseen by Nadine McHugh, SVP Omnimedia, Strategic Investments and … Read the full story by Steve McClellan

Ello, the newish social network that eschews advertising and has been called the "anti-Facebook," has unveiled a revamped version with a slick new interface and also announced that it has … Read the full story by Erik Sass

In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a rebranding of its fledgling Online Campaign … Read the full story by Joe Mandese

Without a loyalty program, it's nearly impossible for retail stores to track consumer online research or a click on a paid-search advertisement to an offline purchase. Marketo has worked with … Read the full story by Laurie Sullivan

The number of marketing and media deals in the first quarter of 2015 was about the same compared to the same time period of a year ago. Some 768 transactions … Read the full story by Wayne Friedman

Global ad spend via real-time bidding (RTB) more than doubled from 2013 to 2014, rising 141%. The amount of inventory available for RTB trades rose as well, jumping 72% year-over-year. … Read the full story by Tyler Loechner

The technology that advertisers use may have changed, but the Federal Trade Commission's mission remains the same. That was the main message in FTC Commissioner Terrell McSweeny's first address before … Read the full story by Katy Bachman

The U.S. cable industry is moving toward further consolidation. The fourth-biggest U.S. operator, Charter Communications, has agreed to buy Bright House Networks, the sixth-biggest operator, for $10.4 billion. Read the full story by Wayne Friedman

Comcast Corp., the biggest U.S. cable operator, will invest $4 billion in a new "entrepreneurial" company led by its chief financial officer. Michael Angelakis, Comcast CFO, will lead the as … Read the full story by Wayne Friedman

In a move that some believe Google should make with Places or Maps, Amazon announced Monday the launch of Amazon Home Services, a marketplace for on-demand professional services. It gives … Read the full story by Laurie Sullivan

Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third of mobile advertising budgets in 2014 … Read the full story by Laurie Sullivan

The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, followed by 4% in 2016, with … Read the full story by Larissa Faw

"The New York Times" is moving the line in the short-attention-span sand to a one-sentence duration of content, unveiling a new form of "storytelling" called the "one-sentence story." It wasn't … Read the full story by Joe Mandese