COVER STORY
“Remember, you’re telling a story.” Appropriately, that’s where this one begins for me. I wrote those words down when Jessica Peltz said them to a roomful of people who arguably are some of the best storytellers in the world -- writers, artists, designers, strategists, media and account people -- who were hand-picked to participate in … Read the full story by Joe Mandese
NewsThe Association of National Advertisers and the 4A's Friday afternoon announced a new task force comprised of senior marketer and agency executives to take "decisive action to address concerns about … Read the full story by Joe Mandese
- Commentary
Every single person on the planet launched an app for Apple Watch this week. OK, that may be a slight overstatement, but there are seriously, like, a cubic buttload of … Read the full story by Erik Sass
- News
Dr. Mehmet Oz projected a strong defense of his right to speak freely about "alternative routes to healing" and "unconventional approaches" to medicine in a piece published on Time's website … Read the full story by Thom Forbes
NewsNon-media ad spend is one of the consumer-goods giant's most significant opportunities to reduce costs, according to company CFO Jon Moeller, by examining what it spends on fees and production … Read the full story by Larissa Faw
NewsWith the heavy backdrop of federal regulators seemingly ready to give the thumbs down on the deal, Comcast will call off its $45 billion merger with Time Warner Cable. Recent … Read the full story by Wayne Friedman
NewsAt a time when advertiser and agency tensions are rising over the lack of transparency surrounding rebates, kickbacks, arbitrage and excessive margins on media buys, two experts on the media-buying … Read the full story by Joe Mandese
NewsAt a time when tensions are rising between advertisers and their agencies over unclear or undisclosed forms of media compensation, the Association of National Advertisers is releasing findings of a … Read the full story by Joe Mandese
- Commentary
Ad blocking is on the rise, particularly among millennials, and now it has been declared legal in Germany. For publishers, the message is simple: Get tough on those who want … Read the full story by Sean Hargrave
NewsPublicis Groupe's MediaVest will defend against a limited field that includes MediaCom, Carat and UM, which all have pieces of Coca-Cola in different parts of the world. The client spent … Read the full story by Steve McClellan
- Commentary
Following years of speculation that insurers might use information drawn from social media profiles to evaluate the potential risks presented by their customers, the insurance industry is getting its first … Read the full story by Erik Sass
NewsU.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report released Wednesday. The report, prepared by … Read the full story by Laurie Sullivan
- News
Google spent $5.47 million on lobbying in the first quarter -- more than all tech and telecom companies. That's up 45 percent over the previous quarter and nearly a million … Read the full story by Katy Bachman
- Commentary
Any episode that offers quality time with Joan, Betty, Sally, and Peggy gets my two opposable thumbs up -- way up. Read the full story by
- Commentary
In the age of social media, the editor is fast replaced by the algorithm; curation and distribution comes from our friends, not newsstands; and our opinions are further reinforced and … Read the full story by Tom Goodwin
NewsComcast's proposed $45.2 billion takeover of Time Warner Cable would result in "higher prices, fewer choices, and poorer quality services," a coalition of senators says in a letter to the … Read the full story by Wendy Davis
NewsThe Groupe's consolidated revenue for the first quarter jumped nearly 32%, largely due to the acquisition of Sapient in February and favorable exchange rates. "It is starting to be spring … Read the full story by Larissa Faw
- Commentary
The other day, I was having lunch in a deli. I was also watching the front door, which you had to push to get in. Almost everyone who came to … Read the full story by Gord Hotchkiss
NewsHow does paid TV advertising affect a brand's earned social media? Drawing a direct link between the two, new research from Nielsen shows how a recent Microsoft TV campaign significantly … Read the full story by Gavin O'Malley
- Commentary
This week marked the tenth anniversary of the publication in "Advertising Age" of "The Chaos Scenario," which predicted the utter disintegration of the global media-marketing economy. Unsurprisingly, some of its … Read the full story by Bob Garfield
NewsResearchers at Malwarebytes Labs have discovered another malvertising campaign, likely from the same group responsible for the recent attack on The Huffington Post and Zillow. An advertisement was used to … Read the full story by Laurie Sullivan
