The agency's New York office won it for the "Take it from a fish" campaign for AstraZeneca. In the Health and Wellness section of the awards, Leo Burnett Mexico claimed … Read the full story by Steve McClellan

Google slipped in the Electronic Frontier Foundation's (EFF) privacy ratings for the first time, earning three out of five stars. The company had a perfect score of five stars in … Read the full story by Laurie Sullivan

Was this interview really necessary? Maybe it was simply too tempting on the part of NBC News to put Brian Williams on TV in an interview with Matt Lauer in … Read the full story by Adam Buckman

Concerns over advertising-free TV and media content might appear to be growing. Still, Pivotal Research Group says that for the 2014-15 TV season ad-free television, premium pay cable and public … Read the full story by Wayne Friedman

User-generated content that morphed into eyewitness-footage of current events has become one of the most interesting transformations in the evolution of YouTube. Now Google wants to use that footage to … Read the full story by Laurie Sullivan

What do you do when your star player falters and you cannot keep him in the lineup any longer? If you're a baseball manager, you send him down to the … Read the full story by Adam Buckman

The Association of National Advertisers has issued a request for proposals for an "Industry-Wide Media Transparency Study." The ANA said the bid will go to the "third-party organization that can … Read the full story by Joe Mandese

For the coming season, Fox may be writing business at flat to slightly down pricing, according to analysts. Although it topped all networks for the better part of a decade … Read the full story by Wayne Friedman

21st Century Fox has made it official: Rupert Murdoch will leave his post as chief executive officer on July 1. Murdoch will hand over the CEO post and its day-to-day … Read the full story by Wayne Friedman

Amidst concerns about viewability of advertising on digital platforms, a new survey of advertising agency executives says that confidence in digital video advertising value has improved. Agencies record stronger interest … Read the full story by Wayne Friedman

Microsoft will begin encrypting all search traffic on Bing, making the intent and other signals related to the search query more important than keywords. The company made the move in … Read the full story by Laurie Sullivan

The U.S. product placement marketplace expanded nearly 13% in 2014 and is on track to beat that growth again this year, according to the 2015 edition of the Global Branded … Read the full story by Joe Mandese

In a defeat for the cable and telecom industries, a federal appeals court today refused to delay the new net neutrality rules. The move means that the new rules will … Read the full story by Wendy Davis