Anheuser-Busch brand Bud Light has selected Wieden+Kennedy as its new lead agency, the brewer confirmed Thursday. The incumbent was BBDO. W+K also picked A-B's Corona beer brand for markets outside … Read the full story by Steve McClellan

The story of Google's disappearing referral data from search results isn't new, but the amount of daily visible data continues to vanish. The inflection point could signal the end within … Read the full story by Laurie Sullivan

As Nielsen prepares to make the biggest changes to its national TV ratings methods since it introduced the people meter in 1987, some of its biggest customers -- broadcast and … Read the full story by Joe Mandese

Apple violated antitrust laws by masterminding a conspiracy to raise ebook prices, a federal appellate panel ruled this week. The 2-1 decision upholds a ruling issued by U.S. District Court … Read the full story by Wendy Davis

In the face of a growing social media backlash against presidential candidate Donald Trump, Macy's says it's breaking off its relationship with the businessman, and will phase out the Trump … Read the full story by Sarah Mahoney

Many top cable networks took another decided hit in viewership in the second quarter of 2015 versus the same period of the year before. Only five of the top 20 … Read the full story by Wayne Friedman

Buried in some of the coverage of Donald Trump over the last few days was a sanction he imposed on employees of Univision: They are now banned from a golf … Read the full story by Adam Buckman

The ad industry's Trustworthy Accountability Group has tapped Interactive Advertising Bureau executive Mike Zaneis to serve as the organization's new president and CEO. Zaneis, who has been interim CEO since … Read the full story by Wendy Davis

Heineken has extended its relationship with roster shop Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken brand, effective July 1. The decision … Read the full story by Larissa Faw

Google is testing a feature in sponsored Product Listing Ads that informs shoppers of the percentage they save from specific retailers and brands. The comparison shopping tool appears to augment … Read the full story by Laurie Sullivan

Deal-making for media and marketing companies perked up in the second three months of 2015 -- the highest number for any quarter in over a year -- with marketing technology … Read the full story by Wayne Friedman

TV binging is growing. But while it can bring much joy to consumers, it can also bring the blues. A new study on TV binging by TiVo Research says that … Read the full story by Wayne Friedman

After almost a year of preparations including shareholder votes, financing and executive appointments, Gannett Co. has completed its long-planned spinoff of its publishing assets, creating two separate companies -- one … Read the full story by Erik Sass

Joining Univision in condemning Donald Trump's remarks over immigration policy, NBC says it is ending all business relationships with the real estate/hospitality/entertainment mogul. "Celebrity Apprentice" on NBC will continue -- … Read the full story by Wayne Friedman

CBS says it has almost completed its upfront deal-making for the 2015-2016 season -- at modest price increases. Media executives say CBS garnered mid-single-digit percentage gains, with hikes of around … Read the full story by Wayne Friedman

U.S. ad spending declined 4.0% during the first quarter, according to the latest estimates from competitive ad spending tracking firm WPP's Kantar Media. The quarter, which also happens to be … Read the full story by Joe Mandese

Mediaocean, the primary processor of Madison Avenue's media buys, has sold a majority stake to private equity firm Vista Equity Partners. Terms were not disclosed, but the investment values Mediaocean … Read the full story by Joe Mandese

R/GA founder Bob Greenberg was also awarded the Lion of St. Mark for lifetime achievement in the industry. Independent Agency of the Year honors went to Droga5. The runner-up was … Read the full story by Steve McClellan

The CW, coming off a strong year with higher viewership -- virtually the only broadcast network to do so -- has closed its upfront dealing with substantial dollar volume and … Read the full story by Wayne Friedman

Search marketers cringe at the thought of paying hundreds of dollars for one accidental click. Up to 50% of clicks are accidental, per Google, citing a third-party study. Accidental clicks … Read the full story by Laurie Sullivan

The arrangement comes as the British carmaker is expanding its product line in a bid to reposition itself as a luxury lifestyle brand that will extend beyond cars to items … Read the full story by Steve McClellan

What was billed as a debate between Al Gore and Martin Sorrell at the Cannes Lions this morning turned into a deep, soul-searching quest for options -- including WPP stock … Read the full story by Joe Mandese