NewsMarketers may not think of IBM as driving the next vision for search services, including advertising and marketing, but the cognitive technology behind the next generation of search engines sits … Read the full story by Laurie Sullivan
- Commentary
GRP. CPM. CPA. DSP. DMP. That is how we talk to each other. That is how we talk to our clients. That is a problem. Read the full story by Dave Morgan
- News
The confidence of ad executives -- both advertisers and agencies -- to increase their media spending has fallen slightly from the same period last year, but remains near its all-time … Read the full story by Joe Mandese
NewsThe suit -- filed in Los Angeles -- came shortly after the agency and its client filed suit against the studio in New York in a preemptive bid to nip … Read the full story by Steve McClellan
- Commentary
It's been a painful time for fans of Subway guy Jared Fogle, and beloved sitcom dad and sometime Jello pudding pop pusher Bill Cosby. Add Donald Trump to the mix … Read the full story by
NewsThe deal will create one of the world's largest beauty companies, with pro forma combined annual revenue of more than $10 billion, basically doubling Coty's size. Coty will become the … Read the full story by Karlene Lukovitz
CommentaryJust in case anyone is interested in clarifying the meaning of the phrase "softball questions," CNN's interview with Hillary Clinton this week contained two stellar examples. One of them was … Read the full story by Adam Buckman
- News
Like a bad connection that keeps getting worse the longer you stay with it, Microsoft yesterday announced that it would be laying off up to 7,800 more people and would … Read the full story by Thom Forbes
NewsCelebrating one year of mobile app promotion on their blog, Twitter announced three new beta features for app install advertisers. The features promise to expand the reach of ads. They … Read the full story by Ben Frederick
NewsA lingering concern has been that different viewability vendors, measuring the exact same campaign, may yield different results -- even if all are accredited by the Media Rating Council (MRC), … Read the full story by Tyler Loechner
- Commentary
For the last nine to 10 years, pundits proclaimed this (whatever year it was) was the "year of mobile." I'm here to tell you very clearly that the year of … Read the full story by Cory Treffiletti
- News
Crises communications experts' reactions to the suspension of longtime Subway spokesman Jared Fogle following an FBI raid of his home yesterday ranged from "what took so long?" to "don't be … Read the full story by Thom Forbes
NewsThe airport advertising marketplace is undergoing consolidation, with Lamar Advertising Co.'s announcement that it has acquired Alliance Airport Advertising, giving it control of out-of-home ad assets in some of the … Read the full story by Erik Sass
- Commentary
A new study by researchers at Carnegie Mellon University suggests that Web users' gender can determine whether they are served ads by Google that could lead to higher-paying opportunities. Google … Read the full story by Wendy Davis
- Commentary
Figure that future TV upfronts will only become less clear, more muddy, with more apples-to-oranges comparisons. Now two major media groups -- NBCUniversal and now Fox Networks, both of which … Read the full story by Wayne Friedman
- Commentary
Media agency holding company deals with media owners generate discounts of which their own media agencies are unaware. These deals never enter the media agency trading systems. So the media … Read the full story by John Billett
- Commentary
I'd like to comment on the Greek debt crisis. But I don't know anything about it. Zip -- or, as they say in Athens, . (I do, however, know how … Read the full story by Gord Hotchkiss
NewsNike was the most high-profile brand during the tournament, according to Amobee Brand Intelligence. Nike -- which served as the official sponsor for the U.S. women's team -- received 121% … Read the full story by Larissa Faw
- Commentary
The FA's social media patronising blunder is all over the news today -- but why is nobody picking up on Adidas virtually ignoring the event it sponsors as part of … Read the full story by Sean Hargrave
NewsThe U.S. championship victory over Japan in the FIFA Women's World Cup broke a major record: the most-watched soccer match in U.S. history. The match, which aired on Fox, pulled … Read the full story by Wayne Friedman
NewsBig TV screens are still the dominating preference for overall viewers over other devices -- but increasingly far less so for young viewers. But among 14- to-17-year-old viewers, there have … Read the full story by Wayne Friedman
NewsTo view the content on their smartphones, people need to purchase a bag of the new, limited-edition flavors, visit www.Jacked3D.com, scan one of the snack chips (as opposed to using … Read the full story by Karlene Lukovitz
- Commentary
One of the cleverer gambits to avert the utter collapse of the media economy is the experiment by Google called Contributor. It enables users to block ads on their favorite … Read the full story by Bob Garfield
NewsThe story of Google's disappearing referral data from search results isn't new, but the amount of daily visible data continues to vanish. The inflection point could signal the end within … Read the full story by Laurie Sullivan
- Commentary
Let's face it: With the (crushingly disappointing) ending of "Mad Men" (apple trees and honey bees, anyone?) lo those many weeks ago (not that I'm bitter), I found it hard … Read the full story by
