News
After a year of rumor and speculation, Nielsen is preparing to address the controversy that erupted in recent months surrounding the impact of a new device, called Voltair, on radio … Read the full story by Erik Sass
Commentary
For the last five years, advertising has hosted an ever-louder and more-vicious fight: TV versus digital spend. We've seen the weekly declarations that TV is dead and the counter arguments. … Read the full story by Tom Goodwin
Commentary
It was the best of times, it was the worst of times. Technological advancements were destroying jobs right and left -- only for them to be replaced by new ones, … Read the full story by Kaila Colbin
News
Stores slashed their promotional pages 21.6% versus the first half of 2014, running 11.4 billion pages in the first half of 2015. Although Walmart remains the coupon kingpin, its cuts … Read the full story by Sarah Mahoney
Commentary
Readers, you know that MadBlog is always on the lookout for a televisual object worthy of post-"Mad Men" binge-watching, so you don't have to. This week, I turned to "UnREAL," … Read the full story by
News
Facebook is testing a "Watch Later" button on select desktop videos. The DVR-like options clearly threatens many ontent platforms from YouTube to Instapaper. Read the full story by Gavin O'Malley
Commentary
Interruptive advertising has been the foundation of the media business since it's inception. Historically TV, print and radio have all been monetized by interruptive ads and today in-feed, in-read and … Read the full story by Marc Guldimann
News
NBCUniversal's total TV upfront revenue -- for its broadcast, cable and digital platforms -- was up 2% to $6 billion. NBC posted 5% price hikes when it came to the … Read the full story by Wayne Friedman
News
Media and marketing deal making for the first half of 2015 were relatively constant, growing 3%. But total volume fell to $36B from $53B. Read the full story by Wayne Friedman
Commentary
A new study from the TiVo Research Group confirms what I've long suspected: Binge-watching is the way a vast majority of viewers want to consume quality programming. Ninety percent of … Read the full story by J. Max Robins
Commentary
At the Word of Mouth Marketing Association's Summit in 2010, Steve Knox, then CEO of P&G's in-house word of mouth marketing agency, Tremor, gave a compelling talk entitled "Why People … Read the full story by Graeme Hutton
News
If marketers don't make massive changes in the capabilities on Web sites that make it easier for consumers to make purchases from their mobile phones, it's not likely brands will … Read the full story by Laurie Sullivan
Commentary
The agency CEO should always lead the agency review meeting. That doesn't mean that the CEO should do most of the presenting and it certainly doesn't mean that the CEO … Read the full story by Mike Drexler
Commentary
A four-year privacy initiative of the World Wide Web Consortium advanced today when the group published tentative standards for implementing do-not-track requests that users can send through their
browsers. The … Read the full story by Wendy Davis
News
New text-spam rules issued by the Federal Communications Commission are facing a court challenge from the debt collection association ACA International. The trade group says in a lawsuit filed on … Read the full story by Wendy Davis
Commentary
The problem with TV modeling is that it's not good research for measuring viewing behavior, no matter how good the modelers. And even though Nielsen does have some of the … Read the full story by Steve Sternberg
News
According to the Bureau of Labor Statistics, the newspaper workforce more or less stabilized over the last two years, following a precipitous decline over the previous decade. Total newspaper
employment … Read the full story by Erik Sass
News
The review comes amid a record year for formal media assessments, with an estimated $20 billion-$25 billion in media assignments currently in review. It follows a March transaction between GSK … Read the full story by Steve McClellan
Commentary
Pivotal Research's senior research analyst and frequent MediaPost contributor Brian Wieser recently shared a bunch of numbers on the evolution of U.S. screen time from 2008 to the first quarter … Read the full story by Maarten Albarda
News
Eurostar had already worked with Dentsu-Aegis Network's 360i for SEO services. The expanded scope of work includes media planning and buying, programmatic and data management across the UK, France,
U.S. … Read the full story by Steve McClellan
Commentary
The four-color back cover has closed on another year at Comic-Con, and as usual there was a brutal battle for mindshare and attention. We had a blast trying out a … Read the full story by Jeremy Duimstra
Commentary
With the record number of AOR media agency pitches taking place this year, one has to wonder if our industry is experiencing the typical cycle for agency turnover and new … Read the full story by Scott Neslund
News
Meredith Corp. has acquired yet another marketing business, Grocery Server, which specializes in targeting local digital advertising for consumer packaged goods and grocery retail outlets. Read the full story by Erik Sass
News
TV upfronts won't nearly be the same in coming years. Per a new study, 71% of media executives are "concerned" about how to most effectively deliver audience through digital media, … Read the full story by Wayne Friedman
Commentary
Only the digital marketing industry could see the rise of technology and ponder what it means for job titles. The action needed is for marketing and IT to form agile … Read the full story by Sean Hargrave
News
Atlantic Media's National Journal will cease publishing its print edition at the end of the year, while simultaneously bolstering its online coverage of political and policy doings in Washington D.C. … Read the full story by Erik Sass
Commentary
Data and transparency are key to the calling of so many global reviews and behind them lies the thorny issue of global deals themselves.-- advertising's equivalent of arranged marriages which … Read the full story by Sean Hargrave
News
Hulu is considering offering up an ad-free stand-alone service -- in an effort to compete with Netflix and Amazon. A report in "The Wall Street Journal" suggests Hulu will offer … Read the full story by Wayne Friedman