Local television stations in places like Roanoke, Va. are such integral parts of their communities that residents there are mourning the deaths of Alison Parker and Adam Ward as if … Read the full story by Adam Buckman

Malvertising hit MSN Thursday on the ad network AdSpirit.de -- thanks to the same cybercriminals that attacked Yahoo's network of portals and Web sites earlier this month, according to one … Read the full story by Laurie Sullivan

Estimates suggest that advertising fraud will cost companies worldwide around $6.3 billion dollars in 2015. Read the full story by Laurie Sullivan

Google confirmed in a Google+ post late Thursday that its Chrome browser will begin to freeze Flash ads Sept. 1. Site visitors who want to see the files will need … Read the full story by Laurie Sullivan

The company's top forecaster -- Adam Smith -- provided some headline numbers for 2015 ad spending from a forthcoming new report during a conference call with analysts on Wednesday. Read the full story by Steve McClellan

Hulu on Tuesday announced it will begin selling some of its premium digital video inventory across all of its platforms -- including desktop, mobile and connected TVs -- via programmatic … Read the full story by Tyler Loechner

Some of the biggest trends reshaping the programmatic media-buying marketplace -- especially the shift toward marketers bringing their trading in-house -- suggest it is mainly about access to better data … Read the full story by Joe Mandese

The Media Rating Council this week updated its desktop viewable ad impression measurement guidelines, which were first released about 18 months ago. There were no sweeping changes made to viewability … Read the full story by Tyler Loechner

WPP CEO Martin Sorrell told analysts Wednesday that he would welcome Rentrak and comScore joining forces to develop better measurement and verification of online video placements. Read the full story by Steve McClellan

The newly merged company has consolidated its media agency assignment with Publicis Groupe's Starcom without a review, the company confirmed Friday. The win caps a huge week for Starcom, which … Read the full story by Steve McClellan

"Fear The Walking Dead" -- a "prequel" of the highly rated Walking Dead series -- launched Sunday with a massive Nielsen 10.1 million viewers, becoming the highest-rated cable TV series … Read the full story by Wayne Friedman

The wave of in-house agencies and studios continues to grow with Time Inc.'s launch of The Foundry, a new cross-channel creative shop focused on content and intended to help launch … Read the full story by Erik Sass

Despite continued concerns about reliable measurement, a sampling of chief marketing officers expect to put nearly a quarter of their budgets toward social media over the next five years, according … Read the full story by Gavin O'Malley

Starting September 1, Amazon will no longer allow Flash-based ads to serve on its network or across its Amazon Advertising Platform. The move comes after a malvertising attack on Yahoo's … Read the full story by Laurie Sullivan

Continuing concerns about China and the U.S. economy threw the stock market into another tailspin on Monday -- with media stocks getting caught in the downdraft. Many media stocks were … Read the full story by Wayne Friedman

While Fox News Network remains enamored by Donald Trump's candidacy, Rupert Murdoch is throwing another media titan's hat into the ring, tweeting an endorsement for Michael Bloomberg to enter the … Read the full story by Joe Mandese