COVER STORY
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and they will feed through our MediaPost Live Feed before, during and after the Big Game. Please share your thoughts about the action on the field, during the commercial breaks, or in your room when
other people are reacting to or interacting about either. Or just … Read the full story by The Editor
News
Super Bowl viewing from consumers who do not live in the primary rating household (guests or short-term visitors) contributes about 10% to the total ratings. Nielsen estimates this comes to … Read the full story by Wayne Friedman
Commentary
Back in 2010, BBDO, one of the foremost agency makers of Super Bowl spots, rejiggered the use of celebrity in a way that won the game for Snickers. So I … Read the full story by
Commentary
I was stunned to read that a new survey by the Association of National Advertisers shows that more than one third of marketers don't have a clue what the marketing-tech … Read the full story by George Simpson
Commentary
The ability to deliver sight, sound and motion is the first reason why TV rules the media stage. The enormous advantage of having less supply for greater demand is the … Read the full story by Ari Rosenberg
News
Mirroring more traditional TV spots, Instagram is now letting brands run ads up to 60 seconds in length. To date, the Facebook unit has capped video ads at 30 seconds. … Read the full story by Gavin O'Malley
News
In a precursor to a more programmatic solution, independent media services agency U.S. International Media has struck a new kind of unwired network television deal, combining the coverage of two … Read the full story by Joe Mandese
News
For health reasons, Sumner Redstone has resigned as executive chairman of CBS. Les Moonves has been named chairman of CBS Corp. and will continue as president and CEO. Read the full story by Wayne Friedman
Commentary
After just three months on the job, Harper's Magazine editor Christopher Cox has been shown the door at the highbrow title. 'Harper's Magazine' president and publisher fired Cox over "editorial … Read the full story by Erik Sass
News
Michelle Obama was the first First Lady to guest edit a magazine. At the AMMA conference, she noted that Millennials want to see themselves reflected in the content. Obama said … Read the full story by Sara Guaglione
News
The programmatic media-trading marketplace ended 2015 by accelerating its "flight to quality" with average CPMs continuing to rise, according to an analysis of fourth-quarter trading by independent
agency trading desk … Read the full story by Joe Mandese
News
Yahoo announced Tuesday an "aggressive-strategic plan" to narrow the company's focus on what it considers stronger businesses to fuel growth, drive revenue and increase efficiency. The plan means
driving revenue … Read the full story by Laurie Sullivan
News
Officials from Europe and the U.S. have agreed to a framework for a new pact that will allow tech companies to transfer data about Europeans to America. Read the full story by Wendy Davis
News
Nearly 10% of respondents in a survey for the National Retail Federation say Super Bowl spots make the overall telecast last too long. Almost the same number say those spots … Read the full story by Wayne Friedman
News
A key element of Sen. Ted Cruz's win in the Iowa Republican caucus may have been his specific TV targeting, leading up the Monday vote. Read the full story by Wayne Friedman
Commentary
What sort of ad will fetch consumer attention from Ad Block Plus's diabolical grasp? It will either communicate an irresistible promise or be so funny, bizarre, or shocking that you … Read the full story by Bob Garfield
News
Politico is upping its political game. On Monday, Politico debuted a content approach it refers to as "Stadium Moments," which seeks to generate an intense cycle of multimedia coverage before, … Read the full story by Tobi Elkin
Commentary
We have written here before about the alleged improprieties that agency holding companies, and especially their media and digital outposts, may have conducted with their clients' money. For decades,
rumors … Read the full story by Maarten Albarda
News
As the Iowa caucus officially gets underway Monday evening, Microsoft believes Bing can predict the outcome. Microsoft used data from polls, prediction markets, and anonymized and aggregated
search-engine queries to … Read the full story by Laurie Sullivan
News
On the heels of its acquisition of Rentrak, comScore is preparing a "roadmap" on a suite of new products and services leveraging its combined assets. The new product deployment, which … Read the full story by Joe Mandese
News
In response to the 4A's publication of its own, unilateral transparency principles, the Association of National Advertisers Friday issued a statement that called them "premature" and said they fail to … Read the full story by Joe Mandese
Commentary
Anyone with a strong interest in either tech startups or personal fitness is by now familiar with the term "the quantified self." The category includes things that go on your … Read the full story by Josh Engroff
Commentary
Wednesday night, I spent an hour online with my new BFF, Oprah. Well, actually, she was connecting personally with me and the thousands of others listening in on the call … Read the full story by