Martinez is replaced by WPP executive Tamara Ingram. WPP said Martinez resigned "by mutual agreement," in "the best interest" of the agency. Clearly, Martinez was under pressure to do so, … Read the full story by Steve McClellan

Davis & Gilbert, the law firm representing ex-JWT CEO Gustavo Martinez, JWT and WPP in the agency's sex harassment case urged Judge J. Paul Oetken not to allow the admission … Read the full story by Steve McClellan

Viacom will look to capitalize on comScore's cross-platform measurement tools and advanced demographic capabilities for linear TV, video-on-demand, digital and over-the-top environments. Read the full story by Wayne Friedman

Lord & Taylor has agreed to settle a Federal Trade Commission complaint over an online ad campaign with social media and native-ad components, the FTC announced on Tuesday. Read the full story by Wendy Davis

After crashing in January, the U.S. media marketplace expanded in February, reaching the greatest volume ever for the month, according to the latest installment of the Ad Market Tracker. The … Read the full story by Joe Mandese

UBS media analyst Doug Mitchelson says digital video advertising for traditional TV companies is projected to get to $2.1 billion in 2016 -- up from $1.5 billion in 2015. Total … Read the full story by Wayne Friedman

In a victory for ad company Turn, a federal judge has sent a privacy lawsuit centered on Verizon's "supercookies" to arbitration. Read the full story by Wendy Davis

Global advertising-supported video-on-demand services, Internet-based and otherwise, are on the rise. But 66% of global respondents say most ads in VOD content are for products they don't want, according to … Read the full story by Wayne Friedman

CBS and Turner could earn $1.3B from the basketball tourney. But it will also mean $1.3 billion in lost business productivity among business executives, who will watch the games while … Read the full story by Wayne Friedman

After crashing in January, broadcast advertising costs rose to their highest February since 2013, pushing overall ad costs up for the national TV marketplace in the second month of 2016. … Read the full story by Joe Mandese

AUSTIN, TEXAS -- Wikipedia Foundation's commercial spinoff Wikia is getting into the news reporting business, Founder Jimmy Wales said during a keynote conversation at SXSW Interactive here this morning. Wales … Read the full story by Joe Mandese

AUSTIN, TEXAS -- At a time when tensions between the military intelligence community and the digital technology industry appear to be high, retired U.S. Marine Corps General John Allen outlined … Read the full story by Joe Mandese

AUSTIN, TEXAS -- First Lady Michelle Obama ruled out her own Presidential run at a panel discussion at SXSW here today. "I will not run for president. No, no, not … Read the full story by Joe Mandese