While other traditional media have their ups and downs, outdoor advertising has enjoyed slow but steady growth for the better part of a decade, a trend that continued in the … Read the full story by Erik Sass

It was the long-awaited sit-down of the two battling media personalities -- Kelly's first interview with Trump since she angered him last summer at the first Republican debate when she … Read the full story by Adam Buckman

Forget content, or for that matter, any other C-word, if you're a brand utilizing video to engage a consumer marketplace, it's all about the cadence of your content, not the … Read the full story by Joe Mandese

The vast majority of the biggest national advertisers either are only vaguely familiar with or are completely ignorant about the role so-called "sourced traffic" is playing in their digital media … Read the full story by Joe Mandese

Despite reports on a tightening of the so-called "scatter" marketplace heading into this year's upfront network TV advertising negotiations, U.S. media-buying volume declined among the major ad agencies, according to … Read the full story by Joe Mandese

Incumbent Zenith has been retained to handle buying for the film and home entertainment divisions in the U.S., as well as planning and buying for Canada. It will also continue … Read the full story by Steve McClellan

"The consumer experience must come first," said Donna Speciale, president of ad sales for Turner Broadcasting. "We're dedicated to keeping our content bold, engaging and less cluttered." Read the full story by Adam Buckman

"This has been one of the most difficult scheduling years ever," says Les Moonves, chairman/CEO, CBS Corp. What seems to be easier is national TV advertising. Good news comes from … Read the full story by Wayne Friedman

The tagline seen repeatedly during the presentation said it all: "ESPN @ The Speed of Live." And when the ESPN networks aren't airing sports events, they're airing talk shows and … Read the full story by Adam Buckman

ABC ranks in fourth place among the four big English-language broadcast networks in key 18-49 viewers, but it touts the best 18-49 results when looking at all non-sports programming, having … Read the full story by Wayne Friedman

As part of its "datafront" event later today, Viacom will announce a first-of-its-kind deal with American Express that will integrate actually consumer purchasing data into a "predictive" targeting engine advertisers … Read the full story by Joe Mandese

Fox executives emphasized a fairly large number of new series for fall and mid-season at the network's upfront presentation Monday, but at least four of these "new" projects, like "Legacy" … Read the full story by Adam Buckman

The combined upfront was designed to position the company's many television platforms as one wide-ranging portfolio offering the most extensive reach in the TV industry. Read the full story by Adam Buckman

Building on its gains in recent years, the Fox network will make big changes to its prime-time schedule this season -- scheduling 90% original programming, including three new comedies and … Read the full story by Wayne Friedman

NBC is returning a healthy five 2015-2016 rookie shows for another season, and will add the big NFL "Thursday Night Football" programming starting November 17. But only three new shows … Read the full story by Wayne Friedman

Value investor Warren Buffett is among a group of investors making a bid to acquire Yahoo's core assets. Citing unnamed sources, the "Financial Times" reported that Buffett's Berkshire Hathaway is … Read the full story by Joe Mandese

Global pay TV revenues -- which include subscription fees, pay-per-view movies and TV episodes -- will see slower growth in the next five years, with declining revenue for North America. Read the full story by Wayne Friedman