The U.S. ad marketplace rebounded from a seasonal low in July, soaring to record ad-spending volume in August, according to the latest monthly installment of the U.S. Ad Market Tracker, … Read the full story by Joe Mandese
Among those expected to take on new duties is GroupM North America veteran Rino Scanzoni, the current Chief Investment Officer. Exactly what his new role will encompass was not immediately … Read the full story by Steve McClellan
Internet analytics company comScore said it has restated its financial results for the past three years. News of the restatement pushed up comScore's stock around almost 4% to $31.28 in … Read the full story by Wayne Friedman
People get stupid ideas in their heads, they share them, and irrational fears get triggered. The clowns, for example, were the month's second-dumbest social media freakout. The first was the … Read the full story by Bob Garfield
The shift in ad industry market share from so-called "analogue" media to "digital" media is accelerating, and the latter is now expected to surpass television's historically dominant share of U.S. … Read the full story by Joe Mandese
"Should I do it?" "Should I do it?" "Yes, yes," the TV audience responded, as the Republican contender for President waved the crisp white papers holding his medical information over … Read the full story by
Giant Spoon, the breakaway shop founded by former OMD chief Alan Cohen, and three top OMDers -- Jonathan Haber, Trevor Guthrie and Marc Simons -- three years ago, is now … Read the full story by Joe Mandese
The FCC's broadband privacy proposal "would create unnecessary and inconsistent privacy regulations that would undercut the vibrant online ecosystem," a coalition of major ad industry groups said Wednesday in a … Read the full story by Wendy Davis
Dentsu Aegis Network, which has been on a strategic acquisitions tear -- acquiring performance and data-mining shop Merkle and formerly independent agency trading desk Accordant in recent weeks -- continues … Read the full story by Joe Mandese
If average users won't come to Twitter, then Twitter will come to them. That seems to be the reasoning behind the social giant's decision to launch a new Twitter app … Read the full story by Gavin O'Malley
For the entire September to September TV season, broadcast networks showed more declines in traditional prime-time TV program ratings -- with three of the four top channels losing ground. Read the full story by Wayne Friedman
There was a 12% drop in time-shifted program viewing on a monthly basis among viewers 18+ to 25 hours and 21 minutes for the first quarter of 2016 versus the … Read the full story by Wayne Friedman
The proliferation of so-called "cross-platform" screens for watching TV and video has focused the media industry on measuring and understanding how consumers view advertising and programming content, but it has … Read the full story by Joe Mandese