Commentary
So, this is my swan song for Mad Blog. (I will let my colleague Bob Garfield explain the nuts and bolts here.) But I'd rather not look back. Instead, let's … Read the full story by
News
The malware-infested apps were downloaded up to 18.5 million times, and forced Android users to click on ads. Read the full story by Laurie Sullivan
News
Now in its seventh year, the Effie Index recognizes the companies that create the most effective marketing communications ideas from around the world, determined by their cumulative success in more … Read the full story by Steve McClellan
News
A day after Cars.com said it was leaving the show, mattress company Casper, Crowne Plaza Hotels, Peloton Cycling, video doorbell company Ring, mattress company Leesa, and USAA have reportedly also … Read the full story by Wayne Friedman
Commentary
Advertisers that may now be contemplating withdrawing their commercials from "Hannity" are exhibiting a conscientiousness about the environment for their messages that was heretofore undetectable. Read the full story by Adam Buckman
Commentary
Facebook recently found itself in a bit of hot water regarding allegations that it was targeting sad teens at their most vulnerable for advertisers. And ever since the acquisition of … Read the full story by Josh Lovison
News
A new study from the 4As and SSRS finds that 58% of consumers dislike when brands get political. A separate study found that two-thirds of agency professionals believe changing American … Read the full story by Steve McClellan
News
Ad spending should increase by 10% or more this year, but a study released Wednesday by the Association of National Advertisers and White Ops estimates the economic losses due to … Read the full story by Laurie Sullivan
Commentary
A horrific attack purposefully intended to kill as many children as possible allows social media's community spirit to shine brighter than attention-seeking fakers. Read the full story by Sean Hargrave
News
Havas Group has announced the release of the Client Trading Solution (CTS), a programmatic solution offering clients visibility and control over their advertising campaigns. Havas calls the
client-facing platform, developed … Read the full story by Philip Rosenstein
News
After years of erosion, Madison Avenue's original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings from the Association of
National Advertisers latest "Trends In … Read the full story by Joe Mandese
Commentary
So this is my swan song. Naturally, I have gone back to review what has gone on in this space over the course of 200 columns. Read the full story by Bob Garfield
Commentary
"So tell me, what's been going on in your buttock area?" You have to admit that's a pretty good opener for a patient exam on "Botched," a reality show about … Read the full story by
News
Upfront spending placed from October 2016 through March 2017 is up 3.7% to $16.5 billion, with scatter spending down 11.5% to $3.8 billion, according to Standard Media Index. Read the full story by Wayne Friedman
Commentary
Are there sexual-harassment issues at your favorite TV news channel? Controversy over that network making financial settlements? Some viewers may not care. But your network will pay the price with … Read the full story by Wayne Friedman
Commentary
You read and hear it everywhere in the ad and marketing world: Do more digital. I've been in digital advertising since the early 1990s, so I'm happy that the market … Read the full story by Dave Morgan