News
President Trump's decision to withdraw from the Paris climate accord has set off a backlash from prominent U.S. CEOs, such as Apple's Tim Cook. The move could cause major confusion … Read the full story by Laurie Sullivan
News
A big part of the anger and rapid pushback from businesses is that sustainability is critical to the way leading companies do business. Read the full story by Sarah Mahoney
News
During the Publicis Groupe annual meeting, attendees approved outgoing CEO Maurice Levy's nomination to become president of the Supervisory Board, replacing Elisabeth Badinter. Arthur Sadoun succeeds
Levy as CEO. Read the full story by Larissa Faw
News
New CEO Arthur Sadoun discussed his three top initiatives -- transformation, culture, and building a client-centric organization -- in a video address to company staffers. That initial focus is
designed … Read the full story by Larissa Faw
Commentary
It may seem reasonable to ask "What was she thinking?" after all the trouble Kathy Griffin stepped into with the video and photo in which she brandished a facsimile of … Read the full story by Adam Buckman
News
The yet-to-be-named merged entity will be run by Tim Castree, the former Publicis media veteran appointed CEO of MEC last November. Enhancing Essence is about differentiation and its ability to … Read the full story by Steve McClellan
Commentary
Scott Pelley will reportedly continue as a "60 Minutes" correspondent, but for reasons not yet known, he is out as the anchorman and face of CBS News. Read the full story by Adam Buckman
Commentary
Advertiser money lost to bot fraud is the biggest impediment to digital media being optimized for trustworthy, transparent uses and positive, measurable brand outcomes. Yet a recent study reported
only … Read the full story by Mike Donahue
News
Nielsen C3 ratings -- a major measure for TV marketers -- have showed high mid-single-digit declines for the just-completed TV season for the major four English-speaking TV networks. Omitting sports, … Read the full story by Wayne Friedman
News
According to its latest annual report, the phone-service provider has cut its total advertising costs by $200 million for each of its last three fiscal years. Read the full story by Steve McClellan
Commentary
"Treating too many categories and issues as highly sensitive will undermine the ability of consumers to focus on what is truly significant regarding their privacy interests," the ANA says. Read the full story by Wendy Davis
News
Yandex, the most successful search engine in Russia, has reportedly come under "suspicion" of leaking personal information about Ukrainians to the Russian government. Read the full story by Laurie Sullivan
Commentary
Change is in the air: Increasingly expect a little shift -- with more impressions and money going to ad-supported digital TV outlets that run premium TV programming, the big cable … Read the full story by Wayne Friedman
News
Digital media content and tech comprised nearly 70% of overall global consumer spending on all media content and tech (traditional and digital) in 2016, per a new report from PQ … Read the full story by Wayne Friedman
News
Those numbers mark the 28th consecutive year of declines, which were highest in print circulation. Weekday print circulation decreased 10%, and Sunday decreased 9%, the lowest levels since 1945. Read the full story by Sara Guaglione