Recently, a media agency looking to make a local TV spot buy in the Jacksonville, Florida market for a client decided to go with Cox Media’s Videa, a local TV programmatic ad technology company, as a big test. Timing was an important consideration. Sketching out a media plan, the client wanted specific information for a media … Read the full story by Wayne Friedman
Digital News Daily Editor Tobi Elkin wrote an article earlier this week asking if anything has changed in the marketing/ad world since the release of the Association of National Advertisers … Read the full story by Maarten Albarda
An information war is being waged by conspiracy theorist Alex Jones against Megyn Kelly and NBC News, and Jones is winning. Read the full story by Adam Buckman
Amazon has agreed to acquire Whole Foods market for a whopping $13.7 billion, giving the online retailer a solid presence in grocery brick-and-mortar stores. The news was announced Friday. Whole … Read the full story by Laurie Sullivan
To more effectively monitor its network, Facebook is increasingly relying on artificial intelligence to identify threats the moment they appear. Specific AI-aided techniques include "image matching," which can identify terrorist-related … Read the full story by Gavin O'Malley
A day after Interpublic's Magna Global unit revised its 2017 ad outlook downward, Dentsu Aegis Network has done the same, albeit with a more moderate downgrade for the U.S. ad … Read the full story by Joe Mandese
The tech giants come in for a lot of criticism, but filtering out the bad ads and letting the good ones through deserves huge heaps of praise. Read the full story by Sean Hargrave
Fourteen days into his new role as Publicis Groupe chairman/CEO, Arthur Sadoun is already making his mark on the holding company by filling two new senior executive posts and creating … Read the full story by Larissa Faw
The $3.7 billion jump represents the second-highest quarter of all time and follows on the heels of the industry's strongest quarter on record, which was $21.6 billion in the fourth … Read the full story by Laurie Sullivan
The U.S. ad economy is expanding at a much slower rate than a leading forecaster projected just three months ago. Magna Global, the market forecasting unit of IPG Mediabrands, this … Read the full story by Joe Mandese
Dentsu Aegis Network US CEO Rob Horler is stepping down after a 17-year run with the group to pursue new opportunities, the company confirmed today. Read the full story by Steve McClellan
In just her third week on the air, Megyn Kelly has accomplished something that was so avoidable, you wouldn't think it was even possible. Read the full story by Adam Buckman
Yahoo on Tuesday said it completed the sale of its operating media business to Verizon Communications for approximately $4.48 billion. As previously announced, on June 16, 2017, the remaining part … Read the full story by Laurie Sullivan
A first-of-its kind analysis of TV audience data used by modelers to measure the return on investment for ad spending found that it is sorely lacking, and in some cases … Read the full story by Joe Mandese
The new platform boasts several features tailored for smaller brands, including auction buying and the ability to pay for ads with a credit card -- rather than a credit line. … Read the full story by Gavin O'Malley
A new report from media consultant ID Comms finds that media shops continue to be regarded with "suspicion" by advertisers. The two sides differed on how "fair" current terms are … Read the full story by Steve McClellan
YouTube is facing a challenging fork in the road. On one hand, at the most recent YouTube Brandcast at the Javits Center, company CEO Susan Wojcicki made sure that the … Read the full story by Steven Rosenbaum
TV viewing of former FBI Director James Comey's Senate committee hearing on Thursday resulted in soaring daytime TV viewership, with four networks near a tie at the top. Read the full story by Wayne Friedman
The rate at which people are downloading the app has dropped by 22% over the first two months of the second quarter, according to analytics firm Sensor Tower. Snap partially … Read the full story by Gavin O'Malley
Theresa May is being kept in power by an alliance that opposes hard Brexit. Adland can breathe a sigh of relief. Read the full story by Sean Hargrave