IBM named Michael Mendenhall on Friday as the new chief marketing officer of Watson, the company's artificial intelligence brand. Read the full story by Jess Nelson
Publicis Media is retiring its well-known Mediavest brand, which handled some of the biggest media accounts in the U.S., including Procter & Gamble, Coca-Cola and Kraft Heinz, for nearly 20 … Read the full story by Larissa Faw
Fox Networks Group has completed its upfront advertising deals, and was on par with other TV networks' pricing gains. But unlike other networks, media-agency analysts say many Fox advertisers put … Read the full story by Wayne Friedman
Google and Facebook plan to join Amazon, Mozilla and hundreds of other web companies in an effort to rally support for net neutrality. Read the full story by Wendy Davis
Last year, I wrote an article called "The real reason this elephant chart is terrifying." In it, I looked at the work of Christoph Lakner and Branko Milanovic, who charted … Read the full story by Kaila Colbin
At a time when the TV industry is focused on pushing the sizzle of new shows and upfront ad sales, a group of top television data and technology executives met … Read the full story by Joe Mandese
It's the NFL-ization of TV journalism. Or maybe it's the pro-wrestlization of TV journalism. All are welcome to take their pick. We report, you decide. Read the full story by Adam Buckman
It's 5 a.m. outside Pier 94, on New York's West Side. The cavernous building is still quiet. It will be hours before the doors open. But that hasn't stopped more … Read the full story by Steven Rosenbaum
With the release of a video of himself "tackling" CNN at a World Wrestling event, Trump melded current presidential politics with pro-, faux-wrestling, and rendered them one and the same. Read the full story by Adam Buckman
There are good reasons Donald Trump is posting a video of himself beating up a CNN avatar. First, because it pleases his base, or at least part of it. Mostly, … Read the full story by Erik Sass
MullenLowe Mediahub unit has been named the media agency-of-record for PODS Enterprises, the Clearwater, Florida-based marketer of storage and moving services that drop-off and pick up free-standing containers for consumers … Read the full story by Joe Mandese
In a recent column, Barbara Lippert commented that Hulu advertisers should be careful about advertising adjacencies in "The Handmaid's Tale." That's a delicate way to couch a phenomenon more akin … Read the full story by Ted McConnell
The deal, valued at approximately $2.5 billion, was unveiled in May. It was not unexpected, as Bollore Group controls both entities and has been pushing for greater cooperation between the … Read the full story by Steve McClellan
Are you tired of talking about data? Then let's try talking about use cases - what data makes possible. Data is not the end result - it is simply a … Read the full story by Cory Treffiletti
Walt Disney shares rose nearly 2% on Monday after a newspaper reported that Verizon Communications was eyeing a deal to acquire the company. Read the full story by Wayne Friedman
With the season finales of "Fargo" and "Better Call Saul" behind us, the prestige TV season is almost over. There's really only "Twin Peaks" to keep us going until next … Read the full story by Gary Holmes
While Google won't remove birth dates, addresses or telephone numbers from search engine results unless it's an urgent matter of security, it will remove national identification numbers like social security, … Read the full story by Laurie Sullivan
It's the latest effort by the holding company to streamline operations across its agency portfolio. Read the full story by Steve McClellan