News
Netflix is set to spend as much as $8 billion on content on 2018, possibly overtaking ESPN as the biggest content buyer in media and technology. Read the full story by Alex Weprin
News
Eight major TV networks and production studios have signed on to the syndicated service, including A+E Networks, Disney-ABC Television, NBCUniversal, Lionsgate and Warner Bros. Read the full story by Wayne Friedman
News
Any negative public sentiment around NFL players kneeling during the national anthem hasn't been reflected in current TV viewership. NFL national TV viewership has now lessened its early-season
double-digit percentage … Read the full story by Wayne Friedman
News
The firm spent $397 million on advertising and consumer promotion in its fiscal year 2016, according to its latest annual report. Measured media spending in the U.S. last year was … Read the full story by Steve McClellan
News
Lodging giant Marriott has put its global media planning and buying assignment into review, the company confirmed today. Incumbent Wavemaker is expected to participate. Read the full story by Steve McClellan
Commentary
Taking matters into its own hands, Publicis Media is in the middle of making a $50 million local TV programmatic ad deal for a client covering 27 markets. Read the full story by Wayne Friedman
News
The platform, integrated into DoubleClick for Publishers, eliminates the need for ad slots to be sold as fixed lengths in the advertising break. The technology automatically optimizes the ad buy … Read the full story by Laurie Sullivan
Commentary
Social media can drive positive change quickly, but simultaneously, it can cause many people severe anxiety. It's as if the speed for good is equal to the speed of social … Read the full story by Barry Lowenthal
News
An exhaustive study of more than 1,000 experts finds they are split over the impact digital media will have on society's consensus of truth. The report, "The Future of Truth … Read the full story by Joe Mandese
News
The deal encompasses all Rodale's publications, including flagship magazines "Men's Health" and "Women's Health" as well as "Prevention," "Rodale's Organic Life," "Runner's World" and "Bicycling." It
also includes Rodale's book … Read the full story by Erik Sass
News
Sinclair received bids for as many as 10 stations that could tally $1 billion in sales, in hopes of winning approval from the FCC for its proposed merger with Tribune … Read the full story by Wayne Friedman
Commentary
With heavy commercial loads making for lengthy breaks that seem to come every few minutes, most networks on basic cable would seem to be digging their own graves. Read the full story by Adam Buckman
Commentary
Have you seen the Verizon ad? The one that starts with LeBron James walking toward the camera and then saying "We don't need more LeBrons"? He's followed in quick succession … Read the full story by Gord Hotchkiss
Commentary
The video landscape is undergoing sea changes, and a lot of major players with deep pockets are trying to figure out how to compete. It's easy for us media industry … Read the full story by Steve Sternberg
News
Consumers in Europe are more likely to block ads, but the U.S. isn't far behind. About 26% of U.S. consumers use some sort of ad-blocking software, according to data released … Read the full story by Laurie Sullivan
Commentary
There's no question that mobile advertising will someday -- perhaps in five to seven years -- overtake television in overall U.S. ad spend. However, I think that it's quite likely … Read the full story by Dave Morgan
Commentary
The thing about Facebook that makes it so powerful is that it has the courage of its convictions. When Mark Zuckerberg made his first play in virtual reality, it was … Read the full story by Steven Rosenbaum
News
Looking to compete with digital media's strong ROI metrics, the Video Advertising Bureau has presented a new "attribution" measuring system for traditional TV networks. Read the full story by Wayne Friedman
Commentary
The good news: The Association of National Advertisers practices what it preaches in a new ad campaign promoting a report promising to simplify "agency compensation to reduce costs." The bad … Read the full story by Joe Mandese
Commentary
According to a report by 'TMZ' on Friday, WPP's Lance Maerov was the Weinstein board executive who negotiated Harvey Weinstein's last employment contract, back in 2015. It has some alarming … Read the full story by Richard Whitman
News
Email is ubiquitous, and younger generations are just as hooked on the marketing channel, according to a study released this week by SendGrid. Read the full story by Jess Nelson
News
After years of trying to attribute the click, view and other consumer interactions, brands still struggle with attribution. Now Google is rolling out an attribution model it introduced in May, … Read the full story by Laurie Sullivan
Commentary
A couple of years ago, I asked the readers of this column "Would You Want To Be A Media Agency CEO In 2015?" The point was that the role of … Read the full story by Maarten Albarda
News
The Trump administration is nominating three people to fill out the five-member Federal Trade Commission, including its new chair-to be, antitrust lawyer Joseph Simons, a Washington insider and
presumed friend … Read the full story by Thom Forbes
News
Under the agreement, Horizon will now offer clients voice-enabled experiences on various platforms, including Amazon Alexa, Google Home and Apple HomePod, as well as future smart speakers. Read the full story by Larissa Faw
News
Beginning next year, 'Playboy' will completely revamp its website and put up a paywall. Playboy will target a younger audience on its digital platform. Read the full story by Sara Guaglione