Carat, part of Dentsu Aegis, is the incumbent in the U.S., where the brand spent an estimated $95 million on ads in 2016, according to Kantar Media. Read the full story by Steve McClellan
Bad news for advertisers, agencies and TV networks: More and more entertainment content that doesn't rely on ad revenue and advertising so terrible that it drives customers even more to … Read the full story by Maarten Albarda
"We have a problem. You know it, I know it, we all know it." That's how Linda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversal, greeted participants at … Read the full story by Dave Morgan
Because my day job is investing in artificial intelligence, I end up thinking a lot about cybersecurity, which is the largest category of AI solutions. Reflecting on the most recent … Read the full story by Sarah Fay
Peter Mears, a long-time Interpublic and Omnicom media executive who joined Havas in April as global chief operations officer, has been named CEO of Havas Group Media, putting him in … Read the full story by Joe Mandese
Sharing right-wing propaganda and then rebuking the British Prime Minister is just too much. Read the full story by Sean Hargrave
In an exclusive partnership, Mindshare and Zilliqa will test whether the blockchain protocol can be used to address challenges in the advertising industry such as identifying and serving contextual advertising … Read the full story by Laurie Sullivan
BuzzFeed, long the darling of native digital publishing models, is hitting its brakes following a weakening of advertising demand. The company said it is laying off about 100 employees in … Read the full story by Joe Mandese
The job losses reflect a revamping of resources. Like many cable nets, ESPN continues to lose traditional pay TV subscribers. Read the full story by Wayne Friedman
Only 1.3 million of the nearly 22 million comments submitted to the FCC this year regarding net neutrality were unique, according to a new analysis by the Pew Research Center. Read the full story by Wendy Davis
Blaming social media and fake news for Trump's election is dangerous because it shifts responsibility for all the various shortcomings of the American electorate - economic illiteracy, racism, xenophobia - … Read the full story by Erik Sass
Part of the wearables market is morphing into a hearables market. Ever since Apple, Google and more smartphone makers started ditching the audio jack in a move to wireless audio, … Read the full story by Chuck Martin
On Tuesday, WPP disclosed it is in talks with Ford, which said on Monday it is "considering their future internal and external marketing model." Read the full story by Steve McClellan
TAG's anti-fraud initiative aims to ensure that online material and ads are seen by people, as opposed to bots. Buyers (including advertisers and agencies), sellers (including publishers) and intermediaries (including … Read the full story by Wendy Davis
Mobile set a new record during the Thanksgiving holiday weekend, representing 53.3% of visits -- about 44.6% attributable to smartphones and 8.7% to tablets, Adobe reported. Mobile drove 39.7% of … Read the full story by Laurie Sullivan
The toy marketer spent about $85 million in the U.S. (its biggest market) on ads last year, according to Kantar Media. It's the agency's second global media win in a … Read the full story by Steve McClellan
Today, the digital lines between business and personal have changed. So here are the new rules of the road for how communication works in the always-on world of business. Read the full story by Steven Rosenbaum
A week before Madison Avenue's major year-end ad forecasts are released, influential Wall Street analyst Brian Wieser this morning reduced his outlook for U.S. ad growth this year. "We now … Read the full story by Joe Mandese
As publications struggle to maintain financial stability, if not gains, their revenue strategies become more interesting, stretching the limits of what's traditionally been deemed acceptable in journalism. Read the full story by Melynda Fuller
Dentsu Aegis Network has reached an agreement to buy a nearly 79% stake in CRM agency Oxyma Group, subject to regulatory approval. Read the full story by Steve McClellan
It's depressing to contemplate the totality of our complicity in the state of the world, and not just in the context of historical atrocities. It's depressing for me to consider … Read the full story by Kaila Colbin