COVER STORY
Happy holidays. Barring a major breaking news story over the next week, here are the "most read" stories published by MediaPost in 2017. No. 1 was Jess Nelson's June 14th coverage of the fate of Yahoo Mail. No. 10 was Adam Buckman's TV Blog "Mike Myers Is A Cheeky Monkey As Host Of New 'Gong … Read the full story by The Editor
- Commentary
As 2017 comes to a close, I've been thinking a lot about the future and what next year might have in store. Net, net, I'm very optimistic. Read the full story by Dave Morgan
NewsAfter 12 years and an eight-figure investment, Nielsen has pulled the plug as the sole funder of the Council for Research Excellence, an independent organization comprised of Nielsen clients to … Read the full story by Joe Mandese
News"Rolling Stone," the magazine Jann Wenner started 50 years ago with a $7,500 loan from his family, closed a deal with Penske Media Corporation, sending Wenner Media's value to $100 … Read the full story by Melynda Fuller
News"For employers and employment agencies that want to exclude older workers, Facebook's ad platform is a blessing," the Communications Workers of America alleges. Read the full story by Wendy Davis
NewsAlphabet Chairman Eric Schmidt will step down as executive chairman and transition to the role of technical advisor, while continuing to serve on the board, the company announced Thursday. Read the full story by Laurie Sullivan
CommentaryIt is a simple grassroots message paid for by local citizens, expressing their concern about the Presidency. That's what the citizens of a neighborhood in Youngstown, Ohio, say about the … Read the full story by Joe Mandese
- Commentary
Once again, Uber has been knocked back. Earlier this week, the Court of Justice of the European Union issued a ruling that the rideshare giant was in fact a "transport … Read the full story by Kaila Colbin
CommentaryRemember (or Google it, if you don't) the Watergate hoopla, when the press had enough power to help topple a U.S. president? We can only hope history will repeat itself. … Read the full story by Phyllis Fine
- News
Mobile took 54% of total digital ad revenue in the first half this year, up 22% from first-half 2016. Advertisers spent $21.7 billion on mobile during the first half of … Read the full story by Laurie Sullivan
NewsThe "Open Internet Preservation Act," introduced Tuesday by Rep. Marsha Blackburn (R-Tennessee), would prohibit broadband providers from blocking or throttling legal content, applications or services. Read the full story by Wendy Davis
- Commentary
I have different social spheres in my life. I have the remnants of my past professional life as an online marketer. I have my passion as a cyclist. I have … Read the full story by Gord Hotchkiss
NewsThe deal is the latest addition to DAN's growing corral of B2B shops, following the acquisition of gyro last year and BAND in 2015. Read the full story by Steve McClellan
CommentaryA year after the Association of National Advertisers benchmarked programmatic media-buying among the nation's largest advertisers, the percentage who say they have brought it in-house and are reducing the role … Read the full story by Joe Mandese
CommentaryThere appears to be no holiday respite in the offing for sex-harassment stories and headlines in the media. Read the full story by Adam Buckman
- Commentary
Social media gets lots of press, but social commerce has been pretty much ignored. Why is that -- and why does it matter in the world that connected people to … Read the full story by Steven Rosenbaum
- News
Artificial intelligence will determine whether a publisher has broken Google News rules. An "algorithmic or manual spam" filter will determine the removal. The guidelines specifically address misrepresentation, and would ban … Read the full story by Laurie Sullivan
- Commentary
Optimization is important for keywords in campaigns running on a variety of platforms, not just for Google and Bing. Early this year Mazda began running a campaign with 170,000 keywords … Read the full story by Laurie Sullivan
NewsThe athletes will also be featured in out-of-home advertising, digital content and promotions for limited-edition, Olympics-inspired Coca-Cola Freestyle machine flavors. Read the full story by Karlene Lukovitz
- News
The IAB will focus on a better understanding of how much ad growth is attributable to Google and Facebook, and the ad share they generate from local small and medium-sized … Read the full story by Laurie Sullivan
News"Comcast has both the incentive and ability to withhold programming from distribution rivals," Public Knowledge says in a new letter to the Justice Department. Read the full story by Wendy Davis
