There aren't many "Working Father" awards the way there are for "Working Moms," but the lucky ones among us know that we wouldn't be where we are without the partnership, … Read the full story by Courtney Cotrupe
The Federal Bureau of Investigation may be looking into shady media trading practices that might run afoul of the law. Read the full story by Richard Whitman
It's no doubt true that FIFA's brand name has an enormous smudge on it, which won't be going away anytime soon. However: While the global football-loving population positively hate FIFA, … Read the full story by Maarten Albarda
NBCUniversal Hispanic Group made its revenue goal $225 million, says the company. Major advertisers that bought in included automotive and beverage marketers -- as well as movie studios and technology … Read the full story by Wayne Friedman
With no awareness lift, sponsors must be questioning spending GBP180m on a corrupt body's big show in a tyrant's backyard. Qatar's up next! Read the full story by Sean Hargrave
Agencies and ad industry insiders as recently as this week began calling out 'Sports Illustrated' because its home page took about one minute to load 30 to 40 different technologies … Read the full story by Laurie Sullivan
Six-second ads on broadcast and network TV capture more attention per second than standard commercial units, according to an in-depth study released today by the Advertising Research Foundation. The findings, … Read the full story by Joe Mandese
Nielsen has quietly begun rolling out a new offering that enables advertisers to compress the length of TV commercials -- and potentially other video ads -- in a way that … Read the full story by Joe Mandese
Ad engagement on all major social media platforms has declined precipitously, according to findings of an annual consumer survey conducted by the equities research team at UBS. The findings is … Read the full story by Joe Mandese
Though media companies got bigger, TV networks' ad power has leveled off; some would say diminished. All that has shifted the upfront TV ad market into the background somewhat -- … Read the full story by Wayne Friedman
CBS did well in the upfront, without NFL's "Thursday Night Football," and has nearly completed its deal-making with sturdy price gains. Media-buying execs say the network pulled in "high single … Read the full story by Wayne Friedman
With strong demand for its new NFL "Thursday Night Football" package, programming on all its digital video platforms scored even better results -- with mid-double-digit percentage CPM hikes. Read the full story by Wayne Friedman
In a defeat for the Trump administration, a federal judge has refused to block AT&T's $85 billion proposed acquisition of Time Warner. Read the full story by Wendy Davis
One day after AT&T got court approval for its big Time Warner acquisition, Comcast formally made a $65 billion bid for 21st Century Fox's businesses, which had intended to sell … Read the full story by Wayne Friedman
"Congestion on individual channels is no longer an issue that needs to be managed," Comcast says. Read the full story by Wendy Davis
With Comcast and Disney now both bidding for control of much of 21st Century Fox's assets, the future of one of the largest streaming video services is at stake. Read the full story by Alex Weprin
Media consolidation -- namely, the combining of already large companies to create even bigger ones -- is all the rage this week. Read the full story by Adam Buckman
The Dow Jones U.S. Broadcasting & Cable Index and Dow Jones Media Index were up 2.3% and 2.2%, respectively, in mid-day Thursday trading. Read the full story by Wayne Friedman
The U.S. product placement marketplace is poised to top $10 billion this year, thanks largely to increasing demand for higher-value integrations between brands and programmers, including content on over-the-top streaming … Read the full story by Joe Mandese
The Groupe will have several high-profile execs at this year's Festival, including chairman-CEO Arthur Sadoun, who will be there to support Marcel, the Groupe's new AI platform, which will be … Read the full story by Larissa Faw
Ah, the many faces of Cannes. Awards. Inspiring talks. Wildly overpriced meals and other things. I remember paying more than $15 one year for a deck of playing cards. What … Read the full story by Richard Whitman
Cries for the ouster of Roberto Quarta leading up to the meeting fell largely on deaf ears once the voting began. Read the full story by Steve McClellan
The policy review was disclosed in a memo by Co-Chief Operating Officer Mark Read, a day after a scathing Financial Times report alleged "routine verbal abuse" of WPP staffers by … Read the full story by Steve McClellan
The firm now believes global growth will reach 3.9% -- up from the previous 3.6% estimate released at the beginning of the year. Digital is expected to overtake TV for … Read the full story by Steve McClellan
The WPP veteran is the latest in a series of promotions and new hires that have reshaped the 360i leadership team. Read the full story by Steve McClellan
That's what political media-buying and advertising operatives at ad agencies involved in the 2016 midterm elections campaigns said when digital advertising and media-buying technology firm Centro surveyed them about their … Read the full story by Joe Mandese
Speaking of the unintended consequences of technology -- which I do, a lot -- Trump is launching a trade war via Twitter. Actually, it's not so much the launching of … Read the full story by Gord Hotchkiss
In addition to all of the ways Twitter has enlivened society, it is now the go-to destination for mourning people we never knew personally. Read the full story by Adam Buckman
The study from the WFA and The Observatory International found most of those surveyed believe current rosters are not working effectively. Read the full story by Steve McClellan
Broadband providers in most states are now free to censor sites and slow down apps. Read the full story by Wendy Davis
The program will run advanced TV campaigns against audiences, offering total transparency on media outputs, marketing outcomes, competitive insights and pricing. It also offers up a self-service option. Read the full story by Wayne Friedman
From April 1-June 15, national movie TV spending from movie studios totaled $363.1 million, according to iSpot.tv. A year ago it was $505.6 million. Read the full story by Wayne Friedman
B8ta, which started in 2015, with stores in San Francisco, New York and Santa Monica, Calif., aims to help customers try and buy new products. Read the full story by Sarah Mahoney
New variants of malware scams emerge almost daily, but one detected late last week deserves special attention from digital advertisers and media buyers considering cryptocurrency models. Instead of infecting computers … Read the full story by Joe Mandese
"Turn tracked and compiled data from mobile device users by secretly thwarting industry-standard privacy protections," two New York residents say in new court papers. Read the full story by Wendy Davis
A judge in California refused to dismiss white nationalist Jared Taylor's lawsuit alleging that Twitter violated California law by banning him. Read the full story by Wendy Davis