The investigation is looking at nontransparent ad-buying practices, including agencies receiving rebates from media outlets, Read the full story by Larissa Faw
Shares of the major agency holding companies took a hit after news broke Thursday that federal prosecutors are investigating their media-buying practices. While the news clearly impacted investor confidence, major … Read the full story by Joe Mandese
The social media giant has been hit with a data breach that forced 90 million users to log back in. Read the full story by Ray Schultz
Four new ads from David Miami disrupt the usual fast-food close-ups with a robotic voiceover, delivering silly non sequiturs. Read the full story by Karlene Lukovitz
In order for an AI to interact with a person in a way that feels truly authentic to the human, the AI must be able to convey empathy and detect … Read the full story by Josh Engroff
Pets will be creeping around, too, with 18% of humans in one survey set to dress Spot or Fluffy up for the big day. Read the full story by Sarah Mahoney
It has been instructive to watch Christine Blasey Ford's testimony -- while also listening to the conversations of people in the advertising business. Read the full story by George Simpson
The business unit has made its first sales rep deals with Altice USA and Frontier Communications to aggregate and sell their national addressable TV advertising inventory. Read the full story by Wayne Friedman
Highlights from the Relevance Conference, held by AT&T and its newly branded advertising and analytic division Xandr. Read the full story by Dave Morgan
WPP is forming a super agency by uniting Y&R and VML, marking one of the first big moves under new WPP CEO Mark Read. VMLY&R will be led by Global … Read the full story by Larissa Faw
Stations signing on through PremiumMedia360 are now using the TIP standards to streamline transaction workflows for buying and selling local linear TV. Read the full story by Wayne Friedman
It may not be possible to calculate how many times the current President has referred to America or one of its Presidents as the "laughing stock" of the world, but … Read the full story by Joe Mandese
Google claims disclosures will increase transparency and provide consumers with information to make informed decisions. Ads may be rejected for failure to provide legitimate contact information for a physical location … Read the full story by Laurie Sullivan
"A uniform federal privacy standard could provide clarity, market certainty, and add fuel to future innovation, while preserving the value and benefit that online advertising brings to the internet ecosystem," … Read the full story by Wendy Davis
The companies say they expect the deal to close in the first quarter of 2019, pending regulatory and shareholder approvals. Pandora currently owns approximately 15% of Pandora, so the deal … Read the full story by Alex Weprin
The Tim Allen comedy returns to TV Friday on Fox well over a year since a new episode was last seen on ABC. Read the full story by Adam Buckman
He will be responsible for OMG's media buying, publisher trading relationships and global media partnerships. Read the full story by Larissa Faw
The Democrats won't win a national election without a national vision. So what could the NEW DNC look like? Read the full story by Steven Rosenbaum
The organization is expanding its own internal production capabilities and content creation model to complement the group's traditional ad agency partnership model. Read the full story by Larissa Faw
By the end of the premiere episode, there are glimmers of hope that this show might evolve into something better. Read the full story by Adam Buckman
The integrated ad sales organization will be structured into three areas: sales, client and brand solutions, and revenue and operations. It also affects the entertainment, kids linear and digital TV … Read the full story by Wayne Friedman
There has been a significant shift toward OTT in just the past year, ZypMedia notes. Over-the-top video is the hot new platform for campaigns to push their marketing spend. Read the full story by Alex Weprin
TiVo Bolt OTA gives customers who cut the cable cord a way to watch local TV but also have a fully functioning DVR. Read the full story by P.J. Bednarski
The challenge for this show will be to try and make believers out of social media skeptics. Read the full story by Adam Buckman
Communications agency Peppercomm developed StandSmart to help companies take a smart stand on societal issues. Read the full story by Tanya Gazdik
California's new privacy law has accomplished what previously seemed unthinkable: It spurred tech companies and the ad industry to call for federal privacy legislation. Read the full story by Wendy Davis
Dope publishes eight local editions across six states and ships more than 1 million copies a year through its network, which counts cannabis retailers among its majority. Read the full story by Melynda Fuller