"People" is the highest-indexing magazine among cannabis users, while "AARP: The Magazine" is dominant among people who use the hemp derivative CBD for health and wellness reasons. These are some … Read the full story by Joe Mandese

Ad spending by cannabis retailers In cities and states where marijuana has been legalized jumped 23% to $4.122 million in 2018, according to estimates released by WPP's Kantar unit. The … Read the full story by Joe Mandese

Citing the need for "bolder action," Dave Morgan resigned from the board of the Advertising Research Foundation. Morgan, the founder and CEO of Simulmedia, has served on the ARF board … Read the full story by Joe Mandese

Advertising Research Foundation President-CEO Scott McDonald underscored importance of unified, independent, third-party measurement across each media platform. Read the full story by Tony Jarvis

JERSEY CITY, NJ -- The second day of the Advertising Research Foundation's Audience X Science Conference began with the empirically based "Rules of Marketing Effectiveness in a Digital Era," presented … Read the full story by Tony Jarvis

The Advertising Research Foundation has rescinded a highly regarded foundation award for a controversial audience-targeting campaign it bestowed to Cambridge Analytica in 2017, citing that it acted "unethically." Read the full story by Joe Mandese

While the big focus this week is on the funds raised by the 2020 Democratic presidential primary contenders, the real story is in the war chest accumulated by the incumbent, … Read the full story by Joe Mandese

A survey found that 72% of viewers recalled ads and 40% said they paused to learn more about a product or service. Fifty-four percent preferred a cheaper or free ad-supported … Read the full story by Alex Weprin

Parker is one of several high-level Ford executives taking early retirement buyouts from the company. Read the full story by Tanya Gazdik

America has attained peak gaslight. It happened when the President of the United States tweeted a report by 'Breitbart' that a poll found "the media failed to gaslight public about … Read the full story by Joe Mandese

TV ad revenue for the entire event on CBS and ESPN is estimated to have risen 40% over the year before, with $34.1 million, according to iSpot.tv. Read the full story by Wayne Friedman

"Late Show with Stephen Colbert" maintains a strong lead in total viewers, as well as a slight edge in key 18-49 viewers. Read the full story by Wayne Friedman

This deal follows the moves of holding company rivals to up their precision marketing capabilities. Interpublic spent $2 billion to scoop up Acxiom Marketing Systems last year, while Dentsu Aegis … Read the full story by Larissa Faw