In a surprise development, Publicis Chairman Maurice Levy's personal holding company, Ycor, has made a bid to acquire web ad server Sizmek. Terms of the bid were not disclosed, but … Read the full story by Joe Mandese
Ycor's successful bid would build a stand-alone company to support ad serving before integrating the tech into its Weborama business, focused on artificial intelligence, data, segmentation and ad serving. Read the full story by Laurie Sullivan
Media execs estimate the CW's upfront dollar volume rose to $580 to $650 million, including its linear TV network and multi-digital platforms. With strong hikes in the cost-per-thousand adult viewer … Read the full story by Wayne Friedman
Google senior execs are now reportedly pushing for an exemption from the Huawei blacklist, although the company said it would cut ties with Huawei when the ban first went into … Read the full story by Laurie Sullivan
The U.S. ad marketplace declined 3% in April vs. March, but it's up 11% vs. April 2018, according to the latest estimates from Standard Media Index. The month-to-month slide likely … Read the full story by Joe Mandese
Lots of media chat about Charmin's Forever Roll. which is sold online and could last a "typical" person two or three months. Read the full story by P.J. Bednarski
A new study from the 4As on industry measurement issues finds that unduplicated multiplatform reach, attribution and greater visibility into so-called walled gardens are the top priorities among members. Read the full story by Steve McClellan
In another symbolic tipping point for the digital media economy, Americans' time spent with mobile devices has surpassed the time they spend on tv sets for the first time this … Read the full story by Joe Mandese
OMG is merging Resolution with its sibling Pathway direct marketing unit to form a new and bigger operation that will offer a soup-to-nuts menu of performance capabilities. Craig Ellis will … Read the full story by Steve McClellan
At a New York event earlier this week North America CEO Tim Castree said agencies have allowed themselves to become "commoditized" and that they need to do a better job … Read the full story by Richard Whitman
There are new roles for company veterans Matt Sweeney, Lyle Schwartz and Beth LeTendre, while Jill Kelly joins from Digitas as U.S. CMO. Read the full story by Steve McClellan
Is traditional retail disrupted by D2C? Certainly, retail is suffering, but direct selling by brands may not be the reason. Read the full story by Ted McConnell
"These products, marketed to adolescents and young adults through celebrity endorsements and social media for weight loss and wellness, are ineffective at best and dangerous at worst," Blumenthal writes. Read the full story by Wendy Davis
In an attempt to wipe layers of tarnish off its reputation after it cheated on emissions tests a few years back, Volkswagen is out with a new brand campaign today. Read the full story by Richard Whitman
Google announced Thursday it plans to acquire business intelligence platform Looker for $2.6 billion in a deal that will see the company's technology integrate as a service into the Google … Read the full story by Laurie Sullivan
The pilot program, a first from a mass brand, will offer Olay Regenerist Whips with one refill pod. Read the full story by Sarah Mahoney
The ending happened exactly as the leaked stories said it would, right down to the name of the new champion -- Emma Boettcher. Read the full story by Adam Buckman
The biggest growth will come from subscription video-on-demand, which will see a 12.3% annual growth rate from $10 billion in 2018 to $17.8 billion in 2023. Read the full story by Wayne Friedman
Say what you want about Trump, but he does generate a lot of froth. And froth needs time to settle. Just ask the brewers of Guinness. Read the full story by Gord Hotchkiss
"We feel that the time is right for the next step in stronger online protections for everyone," Firefox Senior Vice President Dave Camp writes. Read the full story by Wendy Davis
Early web innovators are uniting to to use decentralized technologies to "Lock the Web Open." Read the full story by Steven Rosenbaum
Digital and traditional media stocks mostly followed the broader stock market's strong hikes Tuesday, which witnessed the Dow Jones Industrials scoring its second-biggest move upward of the year. Read the full story by Wayne Friedman
Huh? Conference attendees applaud ideas meant as pranks -- like VoteAuction.com, where voters can sell their vote directly to the highest bidder. Read the full story by Kaila Colbin
Facebook will no longer let the Chinese tech giant preinstall phones with its family of apps, according to a report in Reuters, which noted that Huawei phones with existing Facebook … Read the full story by Gavin O'Malley