News
CBS saw 3% to 5% revenue gains for its prime-time programming, and inked mid-single-digit percentage volume improvements in other dayparts. In prime time overall, CBS benefited from strong category
increases … Read the full story by Wayne Friedman
News
Starcom was runner-up and MediaCom, last year's winner, was third. Read the full story by Steve McClellan
News
The U.S. ad market expanded 3.1% in May vs. the same month in 2018, according to the latest data from Standard Media Index. The U.S. Ad Market Tracker, a collaboration … Read the full story by Joe Mandese
Commentary
With the rise of holding companies, what began as a collection of high-value, boutique consultancies became merchant banks. Read the full story by Dave Morgan
Commentary
Despite a complete absence of proof, conservatives on Capitol Hill have spent more than a year railing at tech companies over their alleged suppression of right-wing views. This week, Sen. … Read the full story by Wendy Davis
Commentary
There are literally hundreds of tech-related acronyms. Let's launch a few new ones so we can be on the cutting edge of confusion: Read the full story by George Simpson
News
Duration-weighted impressions could be the most significant change in the underlying currency used by advertisers and agencies to value ad buys across media, but the concept has relatively little
awareness … Read the full story by Joe Mandese
Commentary
The controversy surrounding the new duration-weighted impression standard for cross-platform video campaigns comes from an implied linear relationship of duration and advertising effectiveness, and
the danger that such an oversimplification … Read the full story by Vas Bakopoulos
News
The IPG media agency won for a documentary film, "5B," about the nurses who established San Francisco's first HIV hospital ward. Read the full story by Steve McClellan
News
The agency has been investigating YouTube about these issues since 2015, and a settlement may be coming, reports "The Washington Post." Read the full story by Karlene Lukovitz
Commentary
While the findings reflect obligatory partisan skews, it's noteworthy that even high percentages of self-declared Republicans feel the President is making them feel "concerned," "confused,"
"embarrassed," "exhausted," "angry," "insulted," and … Read the full story by Joe Mandese
News
The suit is a refiling of one made in 2017 against Dentsu's Fetch unit, which is not named as a defendant in the new suit, and alleges that more than … Read the full story by Joe Mandese
Commentary
Is there a way for brands to break free of the restrictive effects of corporate upfront time buying? Can the time sellers maximize their total ad revenue yields in the … Read the full story by Ed Papazian
Commentary
What's disrupting the agency model? The decoupling of the advertising supply chain and the flip of an advertiser's need from the vertical to the horizontal. Read the full story by Gord Hotchkiss
Commentary
Why does Amazon need to bolt an ad server onto its tech stack? One reason might be video. While Amazon's Prime Video OTT service is an also-ran to Netflix, it's … Read the full story by Joe Mandese
News
"Far from promoting transparency and improved decision-making, therefore, the rule would instead force pharmaceutical companies to mislead tens of millions of Americans about the price they would
actually pay for … Read the full story by Wendy Davis
Commentary
Watch for interest in cryptocurrencies to spike this week in the media industry, if not the ad biz as Facebook releases a white paper outlining its plans for investors and … Read the full story by Joe Mandese
News
A year-and-a-half after the advertising and mobile media industry moved to a new, higher standard for crediting when a mobile ad "renders," Google and Nielsen still aren't on board. In … Read the full story by Joe Mandese
News
Media planners are more bullish for allocating ad budgets to digital out-of-home media over the next two years than they were two years ago, according to findings of survey of … Read the full story by Joe Mandese