Walmart Media Group is testing an ad platform and self-service tools with a group of CPG companies, with possible rollout during Q1 2020. Read the full story by Laurie Sullivan

The new Gannett will be the biggest newspaper company in the U.S., with more than 550 newspapers and a combined print circulation of over 8 million. The union of the … Read the full story by Sara Guaglione

Well, at least now we know the President is watching his impeachment inquiry. In a tweet that breaks yet another institutional norm -- and quite possibly, the law -- the … Read the full story by Joe Mandese

Highly rated NFL programming, which is critical to many big TV networks, will be a staple of broadcast TV for years to come, says Bob Bakish, CEO of the soon-to-be … Read the full story by Wayne Friedman

One fewer ad break per quarter than in past games is driving strong demand. Advertisers are paying $5.5M for two 30-second ads and $5.6M for one, a Fox Sports exec … Read the full story by Karlene Lukovitz

Walmart gained market share in food and consumables, including fresh foods, a key focus of its fast-expanding grocery delivery business. Read the full story by Sarah Mahoney

Tokyo-based agency holding company Dentsu this morning unveiled its new management structure effective Jan. 1, 2020, dividing itself into two primary divisions: Dentsu Japan Network and Dentsu Aegis Network. The … Read the full story by Joe Mandese

Google plans to offer banking services in 2020. The move suggests Google is setting its sights on checking accounts and loyalty cards. Read the full story by Laurie Sullivan

The U.S. TV ad marketplace peaked in 2018 and will never return to that level again, according to a new analysis released by eMarketer this morning. Total U.S. TV ad … Read the full story by Joe Mandese

Reported problems -- quickly dubbed #DisneyPlusFail --spiked at about 8,300 in mid-morning, but were declining by late morning, per the tech problem tracker site Downdetector.com. Disney also delayed the launch … Read the full story by Karlene Lukovitz

At the same time, overall company revenues inched up only 1% to $3.3 billion -- largely due to affiliate and subscription fees, rising 12%. Read the full story by Wayne Friedman

The result will be diminished audiences for everything -- a phenomenon that has already long been at work in ad-supported television. Read the full story by Adam Buckman

ABC will only release viewing data for three-, seven-, or 35-day time-shifted viewing across its multi video platforms. Following the increasing standard of TV advertiser deals pegged to more time-shifted … Read the full story by Wayne Friedman

The interactive adventure Swipe Night follows a group of friends who just found out the world will end in three hours. Read the full story by Sarah Mahoney

Noting that two of the category's biggest players -- Netflix and AT&T -- already are spending about $1 billion each annually to market their SVOD (subscription video-on-demand) services direct to … Read the full story by Joe Mandese

The U.S. ad market turned in its strongest September ever, with demand from advertisers expanding 8.2% over September 2018, according to the most recent tracking of the U.S. Ad Tracker, … Read the full story by Joe Mandese

There was some interesting math in what The Trade Desk presented to investors, analysts and the press in last week's Q3 earnings release. No, not its actual earnings, which remain … Read the full story by Joe Mandese