• by Laurie Sullivan , Staff Writer, February 10, 2026

Search combined with Reddit Answers, the company's AI-powered search feature, now drives more search volume and queries per user with more than 80 million people searching directly on the platform each week in the final quarter of 2025. That's up from 60 million in the prior year.

Steven Huffman, Reddit co-founder and CEO, during the company's earnings call, said search is a major focus for the company, as it tests new app layouts that focus on search and Reddit Answers. Now there is an always-visible search bar at the top of the home screen.

During the call with investors and analysts, he said the company released Reddit Answers in five new languages with more on the way, and the plan is to pilot dynamic agentic search results that include media like images and video beyond text.

Reddit Answers queries rose from about 1 million to 15 million during the last year. Huffman said Reddit will continue to invest in Answers to eventually answer more queries in Answers.

Jennifer Wong, Reddit COO, said users are not replacing old habits with new, but rather adding agentic to navigational search, giving Reddit an opportunity to reach users at the shopping level all the way up the funnel. 

Authenticity in users comments, which is rare in the age of AI, where errors and misleading statements are prominent, moved returns.

In the fourth quarter of 2025, revenue soared 70% year-over-year to $726 million for Reddit, and daily active unique users jumped 19% to 121.4 million, net income rose to $252 million, and the company announced a $1 billion share buyback program.

Some 53% of consumers distrust or lack confidence in the reliability of AI search and summaries, and more than 60% want to have the ability to turn off AI summaries, according to findings from a Gartner survey released in September. 

The Gartner Consumer Community survey of 377 U.S. consumers was conducted in June and July 2025.

Reddit has been working for months on a bot verification and labeling system to keep spam out of the platform.

After rolling out in December an account verification for brands and individual users, Huffman, last week, published a letter to shareholders that the company is trying to make it easy to identify bots. He wrote that “in the age of AI, if you can’t easily distinguish a real person’s thoughts or recommendations from a bot, that trust erodes.”

The trust in content across the Reddit platform.

“That’s why we’re actively working on ways to preserve our authenticity and conversation quality,” he wrote. “This began with the launch of verified profiles for brands and individuals in Q4 and will quickly move to bot verification and labeling next. We’re making good progress here and are excited to share more updates in the coming weeks.”

Reddit on Monday also announced executive leadership changes like the appointment of Jim Squires as its new CMO, overseeing business and consumer marketing strategies, spanning brand, creative, and customer growth initiatives. He recently served as the company's executive vice president of marketing and growth, and worked for two years at Meta Platforms as a vice president of product marketing.