• by Laurie Sullivan , Staff Writer, February 18, 2026

Marketers have been calling out AI "slop" seen mostly in articles across Internet, in professional or business blogs and in social media posts. But there is an accompanying new acronym traversing the internet, AI;DR, short for “AI, didn’t read.” 

AI;DR is used to call out artificial intelligence generated content, and to warn others the material is not worth reading, according to Futurism. it's a spinoff from the acronym TL;DR, or "Too Long; Didn't Read." Marketers don’t want to see that next to their content.

Defining AI slop led me down one of those proverbial rabbit holes, but Marty Weintraub, founder of Aimclear, had an answer to the question “what is AI slop?”

“We refer to AI slop globally as pertaining to content,” Weintraub said. “It's just easy for idiots to crank out voluminous, keyword stuffed, bloated multimedia pap at a pace previously unattainable.”

In other words, he said, AI slop operationalizes spam content at industrial scale -- traditional spam content like the kind originally used in search engine optimization.

Weintraub seems more concerned with words and writing used in ads, blog posts, social media, and other places across the internet.

He sees the malformed visuals as just “sh*ty AI” that is improving. People will not see as much of that in the future unless it is planned.

“None of this is complicated,” he said. “Read what you wrote and ask whether a person you respect would actually get through it without rolling their eyes somewhere in the first paragraph. If the answer is no, that's your signal to rewrite. The content should do the work, and everything else is noise.”

The writing tends to have a particular look -- “the kind of content that came out of a prompt box and got copy-pasted straight into a LinkedIn post by someone who figured nobody would notice,” Weintraub said.

Real humans write unevenly because they make a point, wander slightly, come back, and sometimes become repetitive by accident, he said.

“AI writes in perfect little boxes, setup, three supporting ideas, summary, every time without fail,” Weintraub said. “If your paragraphs are all the same length and every section does exactly what the section before it did, that's not organization. That's a tell-tail sign."

Weintraub also called out em-dashes, and suggests marketers should begin cutting them if they see more than two on a page.

“The ‘it's not X, it's Y’ word construction needs to go away permanently,” Weintraub said.

“It's not just software, it's a mindset,” for example. No, because those things aren't even opposite, he said.

This structure creates the illusion of insight by pretending to negate something, but the two ideas usually coexist just fine and you've said nothing. AI loves this move because it sounds deep without requiring actual depth.

Throat-clearing openers that act as “a running start” to a sentence are another giveaway that someone used AI to write ad or marketing content without context. "Here's the thing." "At the end of the day." "The truth is." None of those phrases contain any content.

Weintraub suggests cutting them and leading with the topic. Same goes for the rhetorical question setup. "Want better results with half the budget? Of course you do."

“If the answer is so obvious that a golden retriever would get it right, skip the question and say what you mean,” he said.