The agency ordered Cambridge Analytica, now in bankruptcy, to delete data collected from millions of Facebook users. Read the full story by Wendy Davis
John Schnatter sued the company's former ad agency Laundry Service for breach of contract and other claims, stemming from a conference call that the agency secretly taped, and subsequently leaked … Read the full story by Steve McClellan
GroupM now projects U.S. advertising will expand 6.2% to $244 billion in 2019, a marked increase from the tepid 2.6% expansion it projected for 2019 in its last report published … Read the full story by Joe Mandese
You simply cannot assume that criticism of an ad means it doesn't do its job. Read the full story by George Simpson
The agreement, announced in July, was completed ahead of schedule. Net proceeds are expected to be approximately $3.1 billion, about $1.9 billion of which will be used to reduce the … Read the full story by Steve McClellan
Fox will use the latest AWS technologies to minimize latency and maximize quality for live and on-demand programming across broadcast, affiliate stations and OTT. Read the full story by Karlene Lukovitz
Facebook on Thursday sued a Hong Kong company that allegedly duped web users into installing malware that not only took over people's Facebook accounts, but then served ads from those … Read the full story by Wendy Davis
The move, one of several, is designed to offer wider services to clients, streamline back-office operations within MDC and promote cooperation and collaboration in the delivery of new marketing offerings. … Read the full story by Larissa Faw
When someone says, "We have data," your BS detector should go on high alert. Any data is only as good as the truth it may contain. Read the full story by Ted McConnell
It's time to revisit the former FCC chairman Newton Minow's warning that tv networks had all but abandoned programming in the public interest due to commercialization. Read the full story by Marilyn Greenwald
Facebook's prized platform is positioning the change as a means of preventing underage consumers from using its service, as well as helping keep younger users safe, allowing for more age-appropriate … Read the full story by Gavin O'Malley
Have you heard the joke about five world leaders who walk into a cocktail party? The punchline is the President of the U.S. It's hard to say exactly when the … Read the full story by Joe Mandese
But has the brand weaponized its lack of awareness into a marketing tool, for the kind of publicity money can't buy? Read the full story by Thom Forbes
"Personalization" is 2019's word of the year, according to results of an annual survey of the members of the Association of National Advertisers. The selection signals a shift in marketing's … Read the full story by Joe Mandese
Google's co-founders Larry Page and Sergey Brin -- chief executive and president, respectively, of parent Alphabet -- said they would immediately step down and hand the reins to Sundar Pichai, … Read the full story by Laurie Sullivan
The Privacy for America coalition proposes that Congress should require companies to obtain people's opt-in consent before obtaining "sensitive" data -- including health, financial, biometric, and geolocation information, call records, … Read the full story by Wendy Davis
We don't trust Facebook -- but we do need it. Or do we? Read the full story by Gord Hotchkiss
U.S. Trade Representative Robert Lighthizer in a statement said the move should send "a clear signal that the United States will take action against digital tax regimes that discriminate or … Read the full story by Laurie Sullivan
A mandate to honor do-not-track signals "will harm consumers, as it could be interpreted to remove their ability to set granular preferences," the ANA says. Read the full story by Wendy Davis
Four different creative spots for the Bloomberg campaign with 297 national/regional airings have run since Nov. 23, according to iSpot.tv. Steyer's ads have run on 31 different networks -- including … Read the full story by Wayne Friedman
To cut down on the paper waste, the brand is running a "New York Times" ad that works as gift wrap. Read the full story by Sarah Mahoney
Smart devices present a potential problem if not properly managed, according to the FBI. Read the full story by Chuck Martin
"High-speed internet service must be treated as the new electricity -- a public utility that everyone deserves as a basic human right," the Vermont senator's ambitious proposal states. Read the full story by Wendy Davis
The report found that 81% of the time, audiences to magazine media sites are more engaged than those consuming similar content on non-magazine brand sites. Read the full story by Sara Guaglione