I'm calling today's column the honorary rebrand of "RSTBlog" (for Real Serious Time Blog), because of an especially consequential temporal media shift. Indeed, possibly, an existential one. The Bulletin of … Read the full story by Joe Mandese
The predicted 2020 growth will translate to an additional $23.3 billion ad dollars globally and $8.5 billion in the U.S. Total global spending this year will amount to $615.4 billion, … Read the full story by Steve McClellan
The consensus estimate for global advertising growth has been revised downward three-tenths of a point for 2019, but remains unchanged for 2020, following Dentsu Aegis Network's revised outlook, released this … Read the full story by Joe Mandese
As the world turns its eyes to Davos, Switzerland this week, a group of advertisers and agency execs are pushing to leverage their own economics to create a "more sustainable … Read the full story by Joe Mandese
Business as usual at a successful tech firm means there will be elemental aspects of the culture that take a company down the path to being evil. Read the full story by Gord Hotchkiss
iOS 13 controls and privacy regulations are contributing to a drop in available GPS and other quality location data and increased use of poor-quality IP data, which is affecting media … Read the full story by Karlene Lukovitz
The ad industry is facing a new crisis and this one could well be an existential one, because it threatens the very foundation of all advertising: media. The crisis is … Read the full story by Joe Mandese
Advertising's share of time spent with media continues to erode, falling to a 45% of total consumer time spent with media in the U.S. in 2020, according to this year's … Read the full story by Joe Mandese
Comscore believes it's well-positioned to benefit because of its focus on contextual and Identifier For Advertising (IFA)-based audience targeting and measurement methodology. No cookies will make an IFA-based CTA approach … Read the full story by Karlene Lukovitz
Seems as if something is cool enough and helpful enough, consumers will readily trade their secrets for convenience. Read the full story by George Simpson
Reviewing any TV show presents a challenge when one does not belong to the cult that has grown up around it. Read the full story by Adam Buckman
The answer to video game industry's historical challenges is to pivot its ad businesses into the TV ad ecosystem. Read the full story by Dave Morgan
A new Pew Research Center study found Democrats trust three-quarters of the news sources prompted in the survey, while Republicans said they trust less than a quarter. Read the full story by Joe Mandese
The talent of a fresh new star goes to waste in the new Comedy Central series called "Awkwafina Is Nora From Queens." Read the full story by Adam Buckman
Some New York state lawmakers are proposing to tax companies that glean revenue from consumers' data. Read the full story by Wendy Davis
The Supreme Court on Tuesday left in place a ruling that allows Illinois residents to proceed with a lawsuit accusing Facebook of violating a state biometric privacy law by compiling … Read the full story by Wendy Davis
if Facebook banned all political ads, we basically go back to BFB (Before Facebook). Politics happened back then, but minus the unchecked falsehoods. Read the full story by Maarten Albarda
"Facial recognition is fraught with risks," Sundar Pichai said Monday at a conference in Brussels. Read the full story by Wendy Davis
The tech giant is investing in Noonlight -- a self-described "safety company." In something akin to a panic button, one of the features will let users quickly send their geographical … Read the full story by Gavin O'Malley
K-Y lube is inviting women to post selfies of their "resting pleasured face" -- that "that post-sex glow" -- to K-Y's Instagram account. Read the full story by P.J. Bednarski
In addition to the new monthly issues, 'Sports Illustrated' will publish 22 special editions. 'SI' plans to leverage its digital arm by publishing added features and videos that deepen the … Read the full story by Melynda Fuller
"The Heist" begins with intrigue at the Porsche Museum and builds into an electrifying car chase. Read the full story by Tanya Gazdik
Doritos, Pringle and Snickers are also releasing pre-Super Bowl teasers Read the full story by Steve Ellwanger
P&G hopes the reboot will win it new customers, even as it provides some nostalgic yuks for older viewers. Read the full story by Sarah Mahoney