Major league sports have long had "virtual" billboards, signage and other forms of superimposed advertising, but beginning with the start of its Major League Baseball coverage July 25, Fox will … Read the full story by Joe Mandese
If Fox Sports called and put me in charge of fake crowds as background for games, here are some crowds I would superimpose. Read the full story by George Simpson
The world of sports provides us with an apt metaphor for the way our lives have been turned upside down this year: ice hockey in August. Read the full story by Adam Buckman
With major sports leagues set to return to TV, new content will be considered, such as how many times an athlete's heart beats per minute. Read the full story by Wayne Friedman
Starting Friday and over the next 50 days, the franchise will begin the process of retiring all Redskins branding from all team properties. Read the full story by Tanya Gazdik
Airbnb is offering a five-day festival of virtual events, like a peek at quarantine training with tennis great Naomi Osaka. Read the full story by Sarah Mahoney
Trader Joe's? Meet "Twilight Zone" creator Rod Serling, who forecast a time when a giant food retailer would cave in to a teenager's criticism. Read the full story by Adam Buckman
Lawmakers in Washington D.C. voted to effectively abandon a planned 3% tax on ad services and the sale of personal data. Read the full story by Wendy Davis
The tech giants will speak another time. The postponement is to honor the memory of Rep. John Lewis. Read the full story by Gavin O'Malley
Dozens of agencies, media companies, researchers and technology companies have met the requirements to be listed on the first ever "Certified Diverse Suppliers for Advertising and Marketing" list released today … Read the full story by Joe Mandese
Let's examine how and where you - the advertiser - are probably at fault and are doing damage to your own business. Read the full story by Maarten Albarda
The agency, part of Interpublic's Mediabrands will be responsible for media planning and buying across all media channels, including television, radio, print, out-of-home, search, social, display, online video and streaming … Read the full story by Steve McClellan
If you want to understand why the White House resumed its COVID-19 pandemic briefings, and why they now feature only the President, you should have listened in on Ipsos' most … Read the full story by Joe Mandese
Hollywood's original scripted shows are paused or on hold. Sports is trying desperately to come back. There are too many choices people don't understand. Read the full story by Cory Treffiletti
The company says the changes will include establishing "media panel truth sets, census data collection technology, proprietary bias correction and calibration models and diverse third-party partner assets." Read the full story by Wayne Friedman
The most constructive way to approach the new reality series called "Lost Resort" is with compassion. Read the full story by Adam Buckman
Company CEO Arthur Sadoun says clients "are asking for the same things now as they were asking for pre-crisis," but adds "there is now a sense of urgency" to accelerate … Read the full story by Larissa Faw
Big agency stocks continue trading below pre-COVID-19 levels, but at least one equity research group has revised its outlook upward citing strong second quarter results by Publicis this week. While … Read the full story by Joe Mandese
Company now offers Social, SEO and ecommerce tools for small businesses. Read the full story by Ray Schultz
The holding company released diversity data this week indicating that the percentage of African Americans making up its senior manager/manager/team leader ranks was 5.1% and that across the entire U.S. … Read the full story by Steve McClellan
Video, titled "Why I Put My Pants On," shows Macy crooning a tale to recognize those stepping up during the COVID-19 pandemic. Read the full story by Larissa Faw
Reading the news about Schibsted's latest acquisition took me back almost 25 years to my first interactions with Scandinavian newspaper executives. Read the full story by Dave Morgan
Scott Finlow and team worked on how one of the world's largest CPGs could offer genuine help, instead of lip service, during pandemic. Read the full story by Steve Smith
Brand marketers spending on data climbed 6% in 2019, with stronger gains for digital, per IAB. Read the full story by Wayne Friedman
Ads also highlight the flexibility of its latest denim collections, with the debut of the Dream and AirFlex+ Athletic fits. Read the full story by Sarah Mahoney
Young became chairman of IAB's board in February, after serving as vice chairman of the organization since 2019. Read the full story by Karlene Lukovitz