NewsDramatically expanding its theatrical-to-streaming movie efforts, all of WarnerMedia's intended theatrical movies for next year will also be released on its HBO Max on the same day they launch in … Read the full story by Wayne Friedman
- Commentary
Despite a pace of economic decline that will produce the worst economy since the Great Depression, the ad market might end up falling by little more than we saw 2001. … Read the full story by Brian Wieser
NewsFan engagement and the chance to win a concert meet-and-greet with Lady Gaga are key elements of the initiative from the Mondelez brand. Read the full story by Steve Ellwanger
- Commentary
Apple's latest move in a long-running battle over online privacy involves clamping down on a technique that allows ad-tech companies to masquerade as first parties. The ad industry, which opposes … Read the full story by Wendy Davis
CommentaryThe brand's in-house creative team worked with artists Bianca Bosso and Chris Timmons to design zany digital stickers, GIFs and memes. Read the full story by Steve Ellwanger
- Commentary
Retailers are looking beyond optimizing their own operations through data, and moving toward new revenue streams. Read the full story by Ted McConnell
- News
Ad spending in 2021 will be lower than 2019, when an estimated total $161 billion was spent, BIA Advisory Services says. Total U.S. local advertising this year is projected to … Read the full story by Wayne Friedman
NewsThe company spent $60 million on measured media in the U.S. last year, according to Kantar Media, and an estimated $200 million globally. Read the full story by Steve McClellan
- Commentary
GroupM forecast that spending on pure-play digital advertising will grow 5% this year; magazines and newspapers aren't as lucky. Read the full story by
News"LinkedIn has systematically inflated ad metrics in its favor, which has enabled it to overstate the quality of its audiences, the quality of its ad inventory, and the engagement from … Read the full story by Wendy Davis
NewsThe Senate Commerce Committee Wednesday voted 14-12 along party lines to advance the nomination of controversial telecom lawyer Nathan Simington to the FCC. Read the full story by Wendy Davis
NewsWith podcast advertising exploding, IAB's Tech Lab has updated guidelines to reflect changing best practices and reduce measurement discrepancies. Read the full story by Karlene Lukovitz
NewsTogether, the firms plan to "shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world," says Marc Benioff, CEO of Salesforce. The transaction, … Read the full story by Ray Schultz
- Commentary
On Thanksgiving, President Trump not only repeated his call to repeal Section 230 of the Communications Decency Act, but made the ludicrous claim that doing so was urgently required for … Read the full story by Wendy Davis
- Commentary
There seems to be a little more ignorance in the world, a little less compassion, a little more bullying and a lot less courtesy. Read the full story by Gord Hotchkiss
- News
GroupM's latest ad forecast describes a "K-Shaped" recovery, which finds this year's drop in spending won't be as bad as initially expected. Read the full story by Steve McClellan
NewsDaytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV and internet consumption. Read the full story by Wayne Friedman
NewsFacebook News will compete with Google News, offering curated, personalized top stories and delivering informative, reliable and relevant news. Readers will see the top headlines and stories of the day … Read the full story by Laurie Sullivan
NewsAjit Pai, who shepherded the FCC's repeal of net neutrality rules, said he will step down Jan. 20, when President-elect Joe Biden is sworn in. Read the full story by Wendy Davis
CommentaryNew drama series capable of generating critical heat or viewer buzz for basic cable have virtually disappeared. Read the full story by Adam Buckman
CommentaryWhat happens when the dominant right-wing news brand loses its dominant source of promotion? You know, the Promoter-in-Tweet? Read the full story by Joe Mandese
NewsPine-Sol household cleaner just launched an ecommerce site selling holiday gifs, with all of the proceeds from the sale to help minority women entrepreneurs. Read the full story by P.J. Bednarski
- Commentary
In the past six years, while TV spending dropped by more than a quarter, social media spend has nearly quadrupled. Read the full story by Kaila Colbin
- Commentary
A new Showtime channel, Showtime Selects, on Pluto TV, will have a Showtime brand with advertising. Read the full story by Wayne Friedman
CommentaryJust when we need them most, a community of big-eyed baby chimps is swinging to our rescue for the next three Saturdays. Read the full story by Adam Buckman
CommentaryAn episode of "The Unicorn" on CBS this week makes an attempt to join the national conversation about racial injustice. Read the full story by Adam Buckman
