Agencies are helping brands capture that romantic spirit with Valentine's Day-inspired campaigns, often including real-life couples. Read the full story by Larissa Faw

Nokia provides "short moving stories" from poets and authors that users can download and share in text messages. Read the full story by P.J. Bednarski

NetElixir forecasts the average Valentine's Day order value to reach $185, up from $165 in 2020. Hope, wellness, nostalgia, and motivation have become the four purchasing triggers for this year's … Read the full story by Laurie Sullivan

Italian authorities allowed a rose variety to be marketed for the first time last year, and it's now hitting the U.S. Read the full story by P.J. Bednarski

Anchoring campaign is 3-minute film that begins with an Asian family inviting a neighborhood boy to join their Lunar New Year celebration. Read the full story by Larissa Faw

A new NBC sitcom about the early life of Dwayne Johnson has him running for president in 2032. Read the full story by Adam Buckman

Here's my back-of-the-envelope estimate for the paid vs. earned media mix the former President's campaign used to incite the violent insurrection on our nation's capital. Read the full story by Joe Mandese

What I wasn't expecting from this documentary-like minifilm was a dog whistle to the Christian Right, steeped in the imagery of crosses and with enough attention paid to the "soil" … Read the full story by

Is it too much to ask of one of our premiere rock stars that he lighten up when he comes to a Super Bowl party? Read the full story by Adam Buckman

For the first time, Disney will include Hulu. In the past, Hulu had its upfront presentation during the NewFronts series of meetings. Read the full story by Wayne Friedman

Inspire restaurants include Arby's, Dunkin' and Jimmy John's. The holding company is creating a dedicated unit -- Inspire Media Engine -- to service the account. Read the full story by Larissa Faw

Kantar said 96 commercial spots aired in the game, for a record 57 total minutes. Automotive was again the top spender overall at $75 million, for a 14% share, followed … Read the full story by Wayne Friedman

The designation -- which affirms that the platform adequately protects advertisers from appearing in or near content deemed inappropriate -- marks a turnaround for the platform, which in recent years … Read the full story by Karlene Lukovitz

The research was conducted with Dentsu management consultancy Dentsu Schema, the WFA's official "strategic partner" for marketing transformation. Read the full story by Steve McClellan

The "Super Bowl LV" game was the lowest-viewed game since 2006, largely due to the lopsided win. Read the full story by Wayne Friedman

Facebook today unveiled new actions it's taking to fight the spread of misinformation about COVID-19, including vaccines to prevent it. The effort includes an expansion of the types of false … Read the full story by Joe Mandese

The national TV audience for Super Bowl LV fell 15% from the Big Game in 2020, according to estimates released this morning by Samba TV. The estimates, which also show … Read the full story by Joe Mandese