Saturday, February 28, 2026

COVER STORY

For years, WPP executives have talked about simplifying and integrating the company’s operations and making it easier for clients to understand and work with its disparate parts.  At an earnings and strategy update presentation Thursday after the firm released full-year 2025 results, CEO Cindy Rose went further, saying that the firm should no longer be thought of as a holding company.   “We’re … Read the full story by Steve McClellan