COVER STORY

For years, WPP executives have talked about simplifying and integrating the company’s operations and making it easier for
clients to understand and work with its disparate parts. At an earnings and strategy update presentation Thursday after the firm released full-year 2025 results, CEO Cindy Rose went
further, saying that the firm should no longer be thought of as a holding company. “We’re … Read the full story by Steve McClellan

News
"After a career with zero stains on the record, he's ready for new adventures," according to a social media post. Read the full story by Tanya Gazdik

News
President Trump's Truth Social platform may separate from Trump Media & Technology Group to become its own publicly traded company following an upcoming merger with fusion power company TAE
Technologies. Read the full story by Colin Kirkland

Commentary
Based on final estimate, Trump's SOTU audience has fallen 56% from his first address in 2017 while the bloviating duration of his speeches has risen 53%. Read the full story by Joe Mandese

News
Spot takes a different turn after the gin-spilling robot turns out "to obviously be a person in a suit," says Reynolds. Read the full story by Teresa Buyikian

Commentary
Johnsonville and Dr Pepper turn mashup marketing into a hangout strategy. Read the full story by Sarah Mahoney

News
Web companies can collect personal information from young children in order to verify their ages, the FTC said this week in a new policy statement. Read the full story by Wendy Davis

News
Discord has distanced itself from leading third-party age verification partner Persona following backlash from U.K. users who expressed concern with its privacy policies. Read the full story by Colin Kirkland

Commentary
It's no surprise that traditional, static websites are no longer the primary point of entry for consumers to buy products and services, but the sites will not disappear. AI structured … Read the full story by Laurie Sullivan

News
Your audience knows you are targeting them and they are not running for the hills. Read the full story by Robert Williams

Commentary
Thanks to AI, every player in the industry has reached technical parity. The differentiator going forward is going to be how people on the team use it. The difference is … Read the full story by Barry Lowenthal

News
"While automakers' TV ad budgets were squarely focused on the NFL Playoffs in January, those games were not the only place to find potential car buyers," iSpot.tv's Stuart Schwartzapfel tells … Read the full story by Tanya Gazdik

News
The restaurant management platform fills 1.9 million seats in restaurants each year and brands can now access its first-party data to drive awareness, product launches and more. Read the full story by Steve McClellan

News
Mattel is venturing further into the social gaming world by bringing its UNO card game to Fortnite and Roblox in the form of two virtual experiences. Read the full story by Colin Kirkland

News
Google's commitment to bring smarter optimization and greater transparency to AI-powered campaigns has now become a reality, the company says. Read the full story by Laurie Sullivan

Commentary
American teens are using chatbots for more than just reading, writing and arithmetic, including news, conversations and emotional support and personal advice. So what's the marketing play here? Read the full story by Joe Mandese

News
AI is becoming part of the infrastructure for brand discovery and comparison, along with content creation. Read the full story by Robert Williams

Commentary
What if political campaigns could target ads only to households that haven't already voted early or by mail? Now they can. Read the full story by Joe Mandese

News
FCC Chair Brendan Carr has abused power to "harass broadcasters for critical coverage of President Trump and to favor partisan Republican politics," Senator Blumenthal says. Read the full story by Wendy Davis

Commentary
In my last post I focused on the quants of Trump's address. In this one, I use a keyword index to examine the quals. Hint: It's not exactly the "Golden … Read the full story by Joe Mandese

Commentary
I don't know about you, but personally, I'm getting sick and tired of all the whining, er, I mean "winning." Read the full story by Joe Planet