CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 2019) across 15 games. In 2019, an average 3.04 million viewers per game was registered through the second round … Read the full story by Wayne Friedman

Keurig Dr Pepper, marketer of beverage brands such as Keurig coffee, and soft drinks like Dr Pepper, Snapple and Canada Dry, has consolidated its U.S. and Canadian media account with … Read the full story by Joe Mandese

The league won its new rights deals by realizing it held all the cards in this poker game and was uniquely positioned to rake in the pot. Read the full story by Adam Buckman

A fast-advancing Florida privacy bill that would give consumers the right to opt out of targeted advertising is drawing opposition from the ad industry. Read the full story by Wendy Davis

Facebook CEO Mark Zuckerberg will suggest that Congress revamp Section 230 of the Communications Decency Act by linking the legal protections afforded to web companies to their efforts to take … Read the full story by Wendy Davis

Siding with YouTube, the Biden administration is urging a federal judge to reject an attempt by video creators to invalidate Section 230 of the Communications Decency Act. Read the full story by Wendy Davis

Signaling a more aggressive approach to enforcement, the FTC on Thursday said it is poised to begin the process of issuing binding regulations, as opposed to merely issuing recommendations. Read the full story by Wendy Davis

The company, which just launched Paramount+, spent about $15 billion on content and sports rights in 2020, and plans to spend another $5 billion by 2024. Read the full story by Karlene Lukovitz

Sara Porritt will be responsible for deploying the shared Omnicom mission of attaining equal representation, development, support and retention of all underrepresented groups within OMG. Read the full story by Larissa Faw

London-based Fenestra bills itself as an independent, "enterprise-grade" platform providing full transparency for programmatic media trading between advertisers and media suppliers. Read the full story by Joe Mandese

She is mostly filmed from afar or sitting behind a desk. The camera angles leave her body proportions purposely indistinct. Read the full story by P.J. Bednarski

The U.S. ad economy contracted for the second consecutive month in February, dropping 7.3%. The declines in January and February of this year followed five consecutive months of expansion that … Read the full story by Joe Mandese

"It's Amazon's world, and other rights holders are living in it," GroupM Business Intelligence Global President Brian Wieser wrote in an analysis of the new NFL rights deals he sent … Read the full story by Joe Mandese

The next few weeks are shaping up as a veritable springtime for serial killers on TV. Read the full story by Adam Buckman

I would like the impeached former President to do us a favor, though, because our country has been through a lot. Read the full story by Joe Mandese

With an implied probability of only 2.44%, oddsmakers predict the impeached former president's new social network will not be "Huge," literally. With odds of 40/1, the name "Huge" ranked last … Read the full story by Joe Mandese

Sorrell notes the company's current pipeline is running at stronger levels than last year. As of now, tech clients account for around 55% of revenues. Read the full story by Larissa Faw

The pandemic drove advertisers to invest even more in the "Triopoly," confirms a provisional GroupM analysis provided to "The Wall Street Journal." Read the full story by Karlene Lukovitz

Dominion contends that Fox News "endorsed, repeated, and broadcast a series of verifiably false yet devastating lies" about the voting tech company, "severely injuring" Dominion. Fox said it is proud … Read the full story by Karlene Lukovitz