NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million vs. 2020 for the live-program-plus-same-day metric, but was down 35% from 2019. Read the full story by Wayne Friedman

Ad-ID identifies an advertising asset in any format, across any platform -- to enable tracking, placement, optimization and measurement at a creative level. Read the full story by Wayne Friedman

Lee will develop a "first-party data strategy" and set a "new standard" for NBCU's consumer identity management. Read the full story by Joe Mandese

In an appeal to the MRC, the VAB says Nielsen violated at least five minimum standards that are "still creating material negative impact into July 2021." Read the full story by Wayne Friedman

Onerous risk and liability of terms cited. Read the full story by Joe Mandese

The former Dentsu International Americas CEO succeeds Sambra Natarajan who will now focus on a role at Amobee parent company Singtel. Read the full story by Steve McClellan

Twitter this morning announced it is beginning a brand safety audit process with industry ratings watchdog, the Media Rating Council (MRC). Read the full story by Joe Mandese

Jeff Bezos and his space-travel dreams got oodles of free publicity as TV turned its cameras on the first manned flight of his Blue Origin space capsule. Read the full story by Adam Buckman

The 60-second spot created by Visa's creative AOR, Wieden+Kennedy, redefines Visa as a network, offering much more than credit card services. Read the full story by Amy Corr

While the percentage of Fox News viewers unwilling to get vaccinated has declined, the percentage among those how have no primary news source has actually grown. Read the full story by Joe Mandese

Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial public offering. Read the full story by Laurie Sullivan

Company CEO John Wren predicted that the company would return to sustained "GDP-plus" growth in the future after the global economy has fully recovered from the effects of the pandemic. Read the full story by Steve McClellan

With both companies pushing to expand their respective streaming services outside the U.S. to compete with Netflix, Disney+, Comcast's Brian Roberts and ViacomCBS's Shari Redstone and Bob Bakish met to … Read the full story by Karlene Lukovitz

The six-week summer period so far is averaging 3.14 million viewers for an English-language five-network prime-time show vs. 3.31 million for the similar time period a year ago, using Nielsen-metric … Read the full story by Wayne Friedman

Ford's holistic approach includes understanding what ignites customers' passions. Read the full story by Tanya Gazdik

At a time when federal regulators and consumer advocacy groups are eyeing break-ups of the industry's biggest media conglomerates, ad executives overwhelmingly deem media industry consolidation to be a good … Read the full story by Joe Mandese

The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the latest data from Standard Media Index. Read the full story by Joe Mandese