Commentary
An Ipsos study, however, shows ad exec trust ranks lower among U.S. consumers than worldwide. Read the full story by Joe Mandese
News
The FTC is warning hundreds of advertisers and agencies that running fake testimonials, as well as failing to disclose payments to influencers, could result in financial penalties. Read the full story by Wendy Davis
Commentary
According to a new Gallup poll, just 7% of U.S. adults say they have a great deal of trust in newspapers, television and news reporting, and another 29% say they … Read the full story by Tony Silber
Commentary
Media companies should watch the crypto space very carefully. I believe they will be watching their own future. Read the full story by Dave Morgan
Commentary
Consumers love to hate Facebook, but they don't stop using it. Read the full story by Tony Silber
Commentary
Crypto critics say digital coins are payment method of choice among criminals such as ransomware hackers because the coins are untraceable. Read the full story by Steven Rosenbaum
Commentary
While some brands have jumped on NFTs as a publicity stunt, there are broader uses emerging. Read the full story by Jason Carmel
News
Somewhat similar to Medium, it decentralizes publishing through the use of an open blockchain rather than a centralized database. Read the full story by Tony Silber
News
The company now expects to generate organic revenue growth of between 8.5% and 9% for the full year versus 2020 and 2% better than pre-pandemic 2019. Read the full story by Steve McClellan
Commentary
Marketers will need to be overt and purposeful about drawing digital advertising red lines, and transparently publish how well they have done. Read the full story by Maarten Albarda
News
Today's consumers are "fleeing bad ad-supported media experiences" and migrating to to ad-light and ad-free content offerings that deliver relevant ads that allow for transactions and other
interaction, says the … Read the full story by Karlene Lukovitz
News
IAB Tech Lab on Wednesday released id-sources.json to help increase transparency around the use of ID solutions as the ad industry prepares to transition to a post-cookie world. Read the full story by Laurie Sullivan
Commentary
'The New York Times' launched a new app called "New York Times Audio," where the content will assist listeners in engaging with the latest news, ideas, criticism and stories. Read the full story by Tony Silber
News
One survey also finds people intend to spend generously, with predictions of an 8.9% increase in sales in November and December. Read the full story by Sarah Mahoney
News
Heinz has moved from the condiment aisle to the costume rack with a "Tomato Blood Costume Kit." Read the full story by Steve Ellwanger
News
The ad from Fred & Farid for Ladder positions the firm's life insurance as "so good they're going to want you dead." Read the full story by Todd Wasserman
Commentary
Four House Democrats have introduced the "Justice Against Malicious Algorithms Act," which takes aim at content recommendation. Read the full story by Wendy Davis
News
Kennedy co-founded Wieden+Kennedy in 1982 with Dan Wieden. Over time the agency became one of the world's most celebrated advertising agencies. Read the full story by Steve McClellan
News
Before co-founding mcgarrybowen in 2002 McGarry rose through the ranks at Y&R to become CEO Y&R Advertising and Vice-Chair Y&R Inc. Read the full story by Steve McClellan
Commentary
Hershel was a Harvard-educated lawyer and veteran, but he might be best known as the former president-COO of Ziff-Davis Publishing Company. Read the full story by Tony Silber