NewsOmnicom Media Group's PHD, which won the business in 2016, will defend. The current media contract expires at the end of 2023. Read the full story by Steve McClellan
- Commentary
The holidays this year will be a little bit different for many of us, because we lost one of our most cherished people last week. We lost John Durham. Read the full story by Cory Treffiletti
NewsIncumbent OMD held the account for two decades and participated in the review. Lilly spends an estimated $550 million annually on measured media according to COMvergence. Read the full story by Steve McClellan
News"Unfortunately, new research suggests that Facebook may be continuing to facilitate targeted advertising to young teens," Sen. Ed Markey and Reps. Kathy Castor (D-Florida) and Lori Trahan (D-Massachusetts) say in … Read the full story by Wendy Davis
NewsDentsu International's Carat unit has named veteran media agency exec Mike Parker executive client president overseeing its global Microsoft media account. Read the full story by Joe Mandese
NewsCompany is pulling the plug on every Facebook, Instagram, TikTok and Snapchat account in the 48 countries where it currently operates. Read the full story by Sarah Mahoney
- News
The company claims the new metrics will offer better comparisons across digital and linear TV platforms -- all to boost its forthcoming Nielsen One cross-platform measurement service. Read the full story by Wayne Friedman
- Commentary
The internet evolved as a wide-open network forged by starry-eyed academics and geeks who really believed it might make the world better. Read the full story by Gord Hotchkiss
CommentaryI've always considered myself an ethical journalist, but now I'm the first to be certified as ethically professional, albeit for advertising. Read the full story by Joe Mandese
NewsThe company, which saw its stock drop after it lowered its 2025 video advertising outlook, is looking to attract more advertising through investment in more original shows, though its budgets … Read the full story by Karlene Lukovitz
NewsBlack Friday will mark the launch of the new Snap Holiday Market, an immersive eCommerce experience accessible in the app's Lens Explorer, or on participating brands' public Snap profiles featuring … Read the full story by Colin Kirkland
CommentaryAs before, this new "Nash Bridges" TV movie stars Don Johnson, now 71, as the titular, swashbuckling San Francisco supercop. Read the full story by Adam Buckman
- Commentary
YouTube TV is reportedly in talks with Vox Media, Brat TV and others to add free, ad-supported streaming channels -- a way to attract more streaming ad dollars while giving … Read the full story by Karlene Lukovitz
NewsThe Fox-owned AVOD says it is now distributed on 29 different platforms. Read the full story by Karlene Lukovitz
NewsFallon assumes various wacky characters while singing about leaning Christmas trees, tangled lights and orange Cheetos stains on white shirts. Read the full story by Steve Ellwanger
Commentary"The Waltons' Homecoming" is genuinely heartfelt and because of the quality of its production, it is very attractive to look at too. Read the full story by Adam Buckman
