Walmart reported Q4 2021 and full-year earnings Thursday, seeing strong growth and demonstrating that brands selling through the big-box retail chain want something more. The company's business model is changing … Read the full story by Laurie Sullivan

James, who had been Global Chief Strategy Officer, will oversee the structural and cultural transformation of HMG's 9,000-person network. Read the full story by Joe Mandese

January's increase is the best since August 2021, and compares with a January 2021 decline of 2.2%, indicating the U.S. ad market continues to be well out of recession. Read the full story by Joe Mandese

The FTC should monitor tech companies' use of virtual reality with an eye toward protecting children, a trio of Democratic lawmakers is urging. Read the full story by Wendy Davis

The problem is, the virtual world presented in the latest Meta spot doesn't look very inviting. Read the full story by Todd Wasserman

Foo Fighters' post-Super Bowl VR concert was supposed to be the use case for Meta's Horizon apps, touted as the future of the metaverse. Read the full story by Colin Kirkland

Perceptions of "social media companies" are overwhelmingly negative, especially among Republicans, while "technology companies" skew favorable. Read the full story by Joe Mandese

Link-in-bio platform and creator app store Koji intends to connect the creator economy with crypto and Web3, bringing them to influencers on social media platforms like Instagram and TikTok with … Read the full story by Colin Kirkland

A feeling of elation undoubtedly swept the nation last week when the news broke that Gumby is poised for a revival. Read the full story by Adam Buckman

Two big TV companies are adopting new names based on two of our oldest movie studios -- Paramount and Warner Bros. Read the full story by Adam Buckman

Spots will run on Comcast, Charter and Cox cable systems in more than 35 million U.S. homes, with further expansion to come. AMC says the slots will be available on … Read the full story by Wayne Friedman

The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinbase -- it was the mobile-enabled QR codes the company used in its ad. Read the full story by Joe Mandese

ViacomCBS is changing its name to Paramount, in a dramatic move to increase its profile around its soaring streaming business. Its Q4 global streaming revenue grew 48% to $1.3 billion, … Read the full story by Wayne Friedman

Very un-Canadian of us: We're making the nightly news around the globe. We've traded in polite for protest. Read the full story by Gord Hotchkiss

A new study by cybersecurity company Lookout reveals that when it comes to major consumer fears, scams and hacking-related threats are now Americans' ultimate concern. Read the full story by Colin Kirkland

On the roadmap are the development of technical standards to accelerate growth of CTV, supporting the upfront and consistent audience measurement -- and initiatives to support addressability and creating technical … Read the full story by Laurie Sullivan

The Trade Desk on Tuesday said it launched a new supply-side product called OpenPath, where content owners from TV and across the web can plug into The Trade Desk directly. … Read the full story by Wayne Friedman

The Marvel x Pandora collection includes both a bracelet and a ring, with charms honoring the Black Widow, Iron Man and Captain America's shield. Read the full story by Sarah Mahoney

The deal follows an NBCUniversal agreement and provides new impetus for the ad asset management system jointly owned by the ANA and 4A's. Read the full story by Joe Mandese

R3 published the 2022 edition of its global "family tree" chart, expanding it to include major independents such as S4, Edelman and Brandtech. Read the full story by Joe Mandese