• by Joe Mandese , February 18, 2022

Advertising and agency management consultant R3 has published the 2022 edition of its global "family tree" chart, and this year has expanded it to include major independents such as S4, Edelman and Brandtech (formerly You & Mr Jones), among others.

The tree delineates the holding companies with branches for their major agency networks, and is annotated with keys denoting their major service offerings.