February's 14.7% increase represents the 11th month of double-digit expansion. Smaller ad categories continue to lead. Read the full story by Joe Mandese

The company is the fourth major ad group this week to announce plans to exit Russia due to the country's unprovoked attack of Ukraine. Read the full story by Steve McClellan

It has been heartening to see ingenious hacks from ad pros using media to bypass Russia's news blackout about its invasion of Ukraine. Read the full story by Joe Mandese

Slovakian agency JANDL figured out how to bypass Russia's censorship using the popular dating app to spread "love" and truth about the war with people in Russia. Read the full story by Joe Mandese

Russia is experiencing a new form of digital isolation as its citizens remain cut off from Western-based media and social sites that have been forced to suspend operations and pull … Read the full story by Laurie Sullivan

At first I thought the latest cold open on "SNL," showing President Biden's meeting with TikTok creators, was a comedy writer's invention. But I was wrong. Read the full story by Colin Kirkland

"The vast majority of consumers across markets agree that their data is their property and that they should be able to trade it if they wish," the report concludes, although … Read the full story by Joe Mandese

"People have a preconception that contextual is too old," Wavemaker's Delphine Fabre-Hernoux says, explaining why it's not your father's contextual targeting. Read the full story by Joe Mandese

Dentsu International becomes the first agency partner for NBCUnified, its "first-party" identity platform for all of NBCU's consumer data, to be used as "currency" for deal-making. Read the full story by Wayne Friedman

The client has confirmed that effective July 1, Publicis Groupe will handle the U.S., Mexico, Central America, South America, Europe, and Asia. Dentsu retains Canada and Africa. Read the full story by Steve McClellan

Dubbed the NBCU Audiences Insights Hub, the clean room enables advertisers and agencies to match their own first-party data about consumers with NBCU's "certified" audience data and reach estimates. Read the full story by Joe Mandese

The partnership taps commerce and tech expertise across media agencies such as GroupM. Teams will consult on Reddit's commerce strategy to incorporate the latest insights and intelligence from across the … Read the full story by Laurie Sullivan

The new unit, dubbed the Accenture Metaverse Continuum business group, will be led by Paul Daugherty, Group Chief Executive/Technology and Chief Technology Officer at Accenture and David Droga, CEO and … Read the full story by Steve McClellan

Movable Ink also increased its employee headcount and has expanded in Europe. In February, Movable Ink acquired Coherent Path, an AI-powered content engine that helps brands serve personalized content via … Read the full story by Ray Schultz

"Without a modern measurement solution, you leave essential insights on the table that can impact your business," Russell Ketchum, director of product management, Google Analytics, wrote in a post. Read the full story by Laurie Sullivan

The report, from Omnicom Media Group UK, analyzes 75 evolving themes to predict which will rise to prominence by 2025, and how significantly they will scale. Read the full story by Richard Whitman

Comscore has struck a deal with Standard Media Index to offer an advanced eCPM -- an "effective" cost-per-thousand viewer metric --- for linear TV advertising, combining census-based pricing data from … Read the full story by Wayne Friedman

FTC chair Lina Khan reportedly believed a vote for a legal challenge could not succeed at present, with just four commission seats filled, two of them with Republicans assumed to … Read the full story by Karlene Lukovitz

Rebuilding the Nissan brand was formidable, and Witherspoon has done it with more limited resources than some of her competitors, says AMCI's Ian Beavis. Read the full story by Tanya Gazdik