The majority of all advertising buys today are AI-enabled -- and they will represent more than 90% of the marketplace within ten years. Read the full story by Joe Mandese

The most important word in digital media, especially programmatic, is "demand," not "supply." Read the full story by Mike Donahue

"Truth decay" was "pre-social media," Barack Obama notes, adding that technology has just enabled it to spread and accelerate. Read the full story by Joe Mandese

We all claim we can buy cheaper, smarter or better -- but how is that be possible if we're all using the same media and optimizing using the same algorithms … Read the full story by Barry Lowenthal

The merger of Discovery Inc. and WarnerMedia would seem at first to be on par with merging oil and water, from a content standpoint. Read the full story by Adam Buckman

The network recorded 8.93 million Nielsen "fast national"-measured viewers, not including out-of-home (OOH) viewing. When including OOH viewing, CBS estimates total results will rise around 8% to 9.6 million. Read the full story by Wayne Friedman

WPP was the incumbent on the assignment. To service the business, Publicis Groupe created PLUS+ by Publicis, a dedicated unit led by Zenith. Read the full story by Steve McClellan

Founded in 1988 as a pure-play search agency, 360i ultimately evolved into a full-service creative and media shop by the time it was acquired by Dentsu in 2010. Read the full story by Joe Mandese

With the Wendyverse, the Queen of Square Burgers is making her first splash in a virtual world. But her question is still the same: Wanna have lunch with me? Read the full story by Sarah Mahoney

The agreement allows OMG account teams to activate advanced targeting segments from Omni across more than 20+ million LG smart TV households in the U.S. Read the full story by Steve McClellan

It's becoming clear that social media is the new, less regulated, frontier of direct-to-consumer (D2C) pharmaceutical marketing. Read the full story by Colin Kirkland

I used to think the worst thing any brand could do to a consumer was to waste their time. But now I realize it's actually holding them captive. Read the full story by Joe Mandese

EDO will give brands TV commercial airings connected to engagement data via EDO Ad EnGage, which Discovery will use during the upfronts for its advertising clients. Read the full story by Wayne Friedman

Microsoft seized domains used by APT28, a state-sponsored group operated by Russian military intelligence to target companies in Ukraine. Read the full story by Laurie Sullivan

A quietly dramatic spot by the 360i agency titled "The Note" relates the story of a young Chinese American man's coming-out journey. Read the full story by Steve Ellwanger

On "Our Great National Parks," President Obama takes on a new role as narrator of a TV nature series. Read the full story by Adam Buckman

In a video distributed to employees, the Publicis Groupe CEO said the prognosis is extremely positive. Read the full story by Steve McClellan