Empower, the independent, family-owned, Cincinnati-based agency founded by a woman -- Mary Beth Price -- has been sold to another: Ashlee Clarke. Read the full story by Joe MandeseSteve McClellan

After a career in front of the camera, Ashlee Clarke founded ad agency NitroCollaborative (known as NitroC) five years ago. Chris Clarke founded Nitro in 2001 and Pure Creative in … Read the full story by Richard Whitman

"We are proud to provide the technology solutions that enable Salem Media Group to improve the overall listening experience while maximizing inventory monetization and revenue," Triton Digital's John Rosso states … Read the full story by Joe Mandese

This past week, the outspoken outlier of the British royal family produced great results for CBS in two high-profile appearances. Read the full story by Adam Buckman

In a further move to compete with linear TV, Netflix will be showcasing itself to ad execs as equals to traditional TV networks, taking a key presentation position during TV … Read the full story by Wayne Friedman

The ANA, 4As, CIMM study comes days after the networks announced a media-owner committee to set new currencies, and concludes sellers have been aggressively working with individual agencies. Read the full story by Joe Mandese

The major networks announced a joint industry committee (JIC) this morning to certify the currency advertisers pay them for. Except it's actually not a JIC, just another supply-wide effort to … Read the full story by Joe Mandese

Google is urging a federal judge to dismiss antitrust lawsuits alleging that the company monopolizes the market for search engines. Read the full story by Wendy Davis

"We need serious federal protections for Americans' privacy," President Biden wrote. "That means clear limits on how companies can collect, use and share highly personal data -- your internet history, … Read the full story by Wendy Davis

"Recommendation algorithms are what make it possible to find the needles in humanity's largest haystack," Google argues. Read the full story by Wendy Davis

Amazon set a high $60- to $80 CPM on 'TNF' inventory, and failed to deliver on its preseason audience estimates--but it did deliver significantly higher levels of 18-to-34-year-olds than linear … Read the full story by Karlene Lukovitz

Following California's lead, an Oregon lawmaker unveiled a bill that aims to require web companies to design their sites and apps with young users' "well-being" and "best interests" in mind. Read the full story by Wendy Davis

Meta Platforms will no longer allow companies to send targeted ads to teens based on their gender, the company said Tuesday. Read the full story by Wendy Davis

Digital place-based ad networks are the fastest-growing sector, increasing ad revenue 24.9% worldwide and 39.9% in the U.S. in 2022. Read the full story by Joe Mandese

Seattle has become the first major school district to sue tech platforms for creating addictive algorithms that harm their student's mental health and impair their ability to learn. It won't … Read the full story by Joe Mandese

The D2C model may help the company change its approach to topical products. Read the full story by Sarah Mahoney

As "official soup sponsor of the NFL," Campbell's is building up to the NFL playoffs by launching an immersive football-themed metaverse game featuring challenges to test payers' speed, agility, and … Read the full story by Colin Kirkland