Many folks are making so much money taking cuts as the money passes them, the last thing they want to know is where the ad ended up actually running. Read the full story by Dave Morgan

YouTube hopes to drive paid Premium sub signups by pulling the plug on free viewers using ad blockers. Read the full story by Karlene Lukovitz

"Our content business is one of Dentsu's true differentiators," Anime Solutions President Sei Matsumoto says, noting that the Tokyo-based division has a global remit. Read the full story by Joe Mandese

"What this means for clients is access to a unique level of insight into one of the most exciting platforms on the planet and for Dentsu it is a chance … Read the full story by Joe Mandese

"The acquisition of Tag comes at a time when clients are demanding both scale and depth of capability in our creative offering in order to effectively influence the customer journey," … Read the full story by Joe Mandese

Horizon Media, which handled the account for over a decade, will assist in the transition with Initiative taking over full control of the assignment in October. Read the full story by Steve McClellan

The appointment followed a five-month review. Revlon emerged from bankruptcy in May after lenders acquired the company. Read the full story by Steve McClellan

The multi-year deal also includes continued airing of some of the races by CBS Sports and Paramount+, both of which are already integrated in the Roku platform. Read the full story by Karlene Lukovitz

Probably, since getting attention online often depends on content that hurts or offends other users enough so they reply. Read the full story by Colin Kirkland

According to a "TV Watch" analysis of the most-covered TV industry news stories of the past 24 hours, MTG's theory that her TV is spying on her ranks No. 1 … Read the full story by Joe Mandese

Ryan Seacrest's decision to accept the "Wheel of Fortune" host's job is just like what his mentor, Dick Clark, would have done. Read the full story by Adam Buckman

Seacrest's appointment as "Wheel's" new host dominated the TV industry news cycle. My advice to the producers: Give Vanna a raise if you want to keep the show around the … Read the full story by Joe Mandese

Another animated "Superman" series is further proof that superheroes are invincible. Read the full story by Adam Buckman

TikTok will use the online retail store to feature its own line of Chinese products, according to a report by Semafor. The new store will be fully run by the … Read the full story by Colin Kirkland

As opaque as dark money is in paid media, what's its influence in the biggest part of the political campaign mix: earned media? Read the full story by Ed DeNicola

The good news is it's Friday and this is the last edition of "TV Watch" authored by me. The bad news is I'm going to begin with a personal anecdote. Read the full story by Joe Mandese

National Advertising Division questions ad for "Reese Withspoon-approved" eye cream. Read the full story by Ray Schultz

"The big news this month is the breakout performance by the Roku channel, which was hovering just under 1.0% for the past couple of months, but is now going to … Read the full story by Joe Mandese