The Omnicom Digital chief and Forrester's principal analyst discuss the rapid infusion of AI, onboarding and the implications for people working in the ad industry and beyond. Read the full story by Joe Mandese

Described as an alpha test, the agency holding company will integrate Getty's generative AI tool into its internal Omni AI-powered operating system. Read the full story by Joe Mandese

The generative AI tool is built on Google's large language model, and the initial version is designed to get Mediabrands' 18,000-person workforce familiar and comfortable working with an AI interface. Read the full story by Joe Mandese

The role is new and follows similar appointments at sibling agencies OMD USA and PHD USA in part designed to better leverage Omnicom Media Group's "Agency As A Platform" capabilities. Read the full story by Steve McClellan

A choice to designate a search engine and a browser could be on the horizon for U.S. device manufacturers when consumers power up a new phone, computer, laptop and tablet. Read the full story by Laurie Sullivan

"It could be $500 million just right there," AdImpact's Kyle Roberts told a roomful of station reps Wednesday, pointing to a map of 11 states likely to have reproductive rights … Read the full story by Joe Mandese

Fragmented media consumption, tough-to-reach younger voters also demand more sophisticated targeting, according to Samba TV research. Read the full story by Karlene Lukovitz

"What is happening at TikTok is it is creating the biggest antisemitic movement since the Nazis," Sacha Baron Cohen reportedly told the platform's U.S. brass during a private call with … Read the full story by Joe Mandese

Global Wellness Institute says the global market had dropped 11% in 2020, to $4.4 trillion, but has since grown 12% annually. Read the full story by Les Luchter

The EU law aims to require each company with this designation as gatekeeper to make it easier for people to move between competing services, such as social-media platforms and internet … Read the full story by Laurie Sullivan

Given the pressure on legacy TV-based media networks, the potential for another major disruption with a media merger is a strong possibility. Read the full story by Wayne Friedman

The change takes effect on Dec. 18, Google informs readers. Read the full story by Ray Schultz

The tiny company hopes to get Grownup Moisturizer in medicine cabinets everywhere by targeting hormone decline and focusing on earned media. Read the full story by Sarah Mahoney

RTB data are broadcast without any security measures, the Irish Council for Civil Liberties writes. Read the full story by Wendy Davis

The business publisher also tapped Mother and eg+ Worldwide for creative and production duties, respectively. Read the full story by Steve McClellan

"We are thrilled to welcome Kirk to our board of directors," said Ziff Davis Board Chair Sarah Fay, herself a former media agency holding company chief (Aegis Media, now part … Read the full story by Joe Mandese