Dow Jones has named three new agencies — for creative, media and production — to promote its roster of print brands and business intelligence products after a review. Interpublic’s Mediahub was selected to handle media chores. Mother is named lead creative and strategic agency and eg+ Worldwide will lead production efforts.
The business-wide review of the company’s marketing requirements and services has included the development of an in-house acquisition media team and centralizing the company’s marketing operations across its portfolio of brands to improve consistency and efficiency.
Mediahub will work closely with the newly structured internal media team on strategy, planning, activation and measurement of its data-driven marketing solutions.
Between June 2022 and July 2023 Dow Jones spent an estimated $95 million on measured media, according to agency research firm COMvergence. Over 90% was earmarked for digital channels.
Besides The Wall Street Journal, Dow Jones publishes Barron’s and MarketWatch. Business intelligence products include Factiva, Risk & Compliance and OPIS.
Dow Jones said that Mother will be responsible for “transforming Dow Jones’s marketing capabilities, with a focus on harnessing the power of digital media, brand storytelling and data-driven solutions to engage the company’s 5.3 million subscribers and expand its global reach.”
Sherry Weiss, CMO of Dow Jones and The Wall Street Journal has been leading the transformation of the company’s marketing services. Dow Jones partnered with Oystercatchers on the transformation and the review of its agency partners.