Well, it's not exactly new, and questions abound about how to handle the "CMO" acronym, but the recommendation comes from the just-released second edition of its programmatic transparency study. Read the full story by Joe Mandese

"Media buyers currently using an overabundance of websites (40,000-plus) should select 75-100 trusted programmatic media sellers," the ANA said this morning as part of the recommendations coming from the second … Read the full story by Joe Mandese

Months after the ANA released initial findings of its blockbuster programmatic transparency study, MFAs have become the industry's cause celebre. This morning, Pixalate adds some fuel to that fire. Read the full story by Joe Mandese

The shift from "exclusion" to "inclusion" lists is perhaps the most important shift in media planning in recent years. Today, I'd like to propose a new one: the "delusion" list. Read the full story by Joe Mandese

Acampora was previously Assembly chief operating officer. Townsend is named EMEA CEO while retaining oversight of Stagwell's Brand Performance Network. Read the full story by Steve McClellan

Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business arm. Initially launching in the UK, WhatsApp Business users will be able to manage access to their accounts, including … Read the full story by Colin Kirkland

Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experience secular disruptions including the full deprecation of cookies, generative AI, and made-for-advertising sites. Read the full story by Joe Mandese

After 35 years, Zenith has dropped political to provide a "more stable and representative" view of the ad spending. It's doing this even as the delta for political ad spending … Read the full story by Joe Mandese

Amazon Ads and IPG Mediabrands have struck a three-year deal to help advertisers reach audiences through Prime Video ads. Read the full story by Wayne Friedman

Potential reported suitors of Paramount Global, Skydance and RedBird Capital, in acquiring controlling shares of the company have piqued the interest of Wall Street investors. Read the full story by Wayne Friedman

NewsNation and The CW pulled in 4.1 million Nielsen-measured average minute viewers for the fourth GOP Presidential debate, the lowest viewing of the four debate events so far. Read the full story by Wayne Friedman

Brand culture wars aren't all about red-versus-blue politics. Maybe they stem from long-simmering consumer fury. Read the full story by Sarah Mahoney

Google Gemini launched Wednesday in a long-awaited debut of the company's most powerful AI large language model that is multimodal and capable of reasoning across text, images, audio, video and … Read the full story by Laurie Sullivan

X has a new ad strategy -- to support small and medium-sized businesses. Musk wants to attract smaller companies to fix X's failing ad business after he told big brands … Read the full story by Laurie Sullivan

X is promoting new ad opportunities in the elusive "Q5" from mid-December to mid-January. Based on engagement data from the previous year, X says there is a "surge of engagement" … Read the full story by Colin Kirkland

Gemini has been described as a next-generation AI, multimodal model that can process data including text, images and video. Its goal is to understand and generate text, images and websites … Read the full story by Laurie Sullivan

Elon Musk's chatbot, Grok, incorporates real-time data from X into responses from queries. Read the full story by Laurie Sullivan

The holding company said that for the first time its expanded offering will align buy and sell side retail specialists to optimize the "shared objective" of driving sales. Read the full story by Richard Whitman

The Norman Lear TV shows on CBS reached a crescendo in the 1974-75 season when four of them were in the top 10 when the season ended Read the full story by Adam Buckman