Sequentially, January 2024 was the 10th consecutive month to post a gain, signaling an end to the U.S. ad recession beginning with the second quarter of 2023. Read the full story by Joe Mandese

The holding company has created a new operating system - already in market but being formally announced today - called IPG Engine that redefines how all IPG companies create content … Read the full story by Steve McClellan

As part of a rapidly accelerating game of holding company AI one-upmanship, IPG's roadmap includes a new sandbox, as well as engineering a new "iterative media mix" connecting audiences, creative … Read the full story by Joe Mandese

Live phone calls to shareholders is the latest strategy adopted by Disney in its battle to outgun activist investors campaigning for board seats. Read the full story by Adam Buckman

The flexible menu boards were "misconstrued in some media reports as an intent to raise prices when demand is highest," according to Wendy's. Read the full story by Tanya Gazdik

These kinds of survival-competition shows have been island-hopping since at least the start of "Survivor" way back when. Read the full story by Adam Buckman

The company's first CTV effort stars an Olympic legend, a fierce fashion model and the queen of pasta. Read the full story by Sarah Mahoney

Data from app analytics tracker AppFigures shows Threads' global daily iOS downloads tripling those of X and more than doubling X downloads on Google Play. Read the full story by Colin Kirkland

"Elsbeth" is a well-meaning sleuth series with a dogged lead character in the tradition of "Columbo." Read the full story by Adam Buckman

Two Apple execs told employees on Tuesday the EV project that many had been working on for years will wind down. Read the full story by Laurie Sullivan

BONITA SPRINGS, FL -- One of the surprising uses of generative AI is media reps using it to sell more effectively to planners and buyers, a panel of publishers revealed … Read the full story by Joe Mandese

Producer/creator Will Tracy is transitioning from the struggle for power in "Succession" to the struggle to hold on to power in "The Regime." Read the full story by Adam Buckman

Jason Fairchild, Co-Founder/CEO tvScientific said the investment "marks a significant step forward in our mission to revolutionize performance advertising on Connected TV." Read the full story by Steve McClellan

But Biden's selection of mint chip was an inspired choice, and maybe even a politically-calculated one, based on a Red, White & News analysis of YouGov data. Read the full story by Joe Mandese

Brands can help side workers make smart money moves to maximize their hard work. Read the full story by Robert Williams

Here are three questions to ask your suppliers to see if they're the real deal or pretending to be diverse-owned and just white-labeling another company's technology. Read the full story by Charles Cantu

The company suggested it would take a more "deliberate" and "targeted" approach to marketing as it emphasizes the benefits of its new Beyond Meat IV product platform. Read the full story by Danielle Oster

Announcing a "bold new chapter," the beleaguered department store's new CEO is expanding luxury brands while "rightsizing" the Macy's footprint. Read the full story by Sarah Mahoney

Long-time media agency exec Jill Kelly is out as U.S. CEO of GroupM's EssenceMediacom and has been replaced on an interim basis by JiYoung Kim, who earlier this month was … Read the full story by Joe Mandese