If MSNBC's rebranding to MS NOW is any example, then renaming stuff can be very challenging indeed. Read the full story by Adam Buckman

Some social media users criticized the new logo, especially those in conservative circles, including Donald Trump Jr. Read the full story by Tanya Gazdik

While overall approval has grown, the retail brand now finds its reputation increasingly shaped by partisan divides. Read the full story by Robert Williams

A bid for $97.4 billion for OpenAI's assets was reportedly discussed between Musk and Meta Platforms CEO Mark Zuckerberg, with Musk attempting to get Zuckerberg to contribute to the buy. … Read the full story by Laurie Sullivan

Human conversations with Grok have surfaced in search results, with content ranging from summarizing news or generating business ideas to referencing drugs, suicide, and bomb-making. Read the full story by Laurie Sullivan

TikTok is warning frequent users that they can only use up to five hashtags per post. Read the full story by Colin Kirkland

The announcement marks a major shift toward Meta CEO Mark Zuckerberg's plan to automate ad creation - including targeting, creative and measurement - across its family of apps. Read the full story by Colin Kirkland

The integration of Macy's Media Network with Amazon Retail Ad Service will launch in beta later this year, giving Amazon Ads advertisers a way to reach millions more consumers who … Read the full story by Laurie Sullivan

From affluent families to angsty bargain hunters, consumers keep spending, helping Walmart notch grocery share gains. Ad sales jumped 31%. Read the full story by Sarah Mahoney

While the 1% revenue gain was weaker than expected, the DIY giant is gaining ground against rivals. Read the full story by Sarah Mahoney

The company's new campaign uses therapy humor to show how personal stylists can fix fashion's biggest pain points. Read the full story by Sarah Mahoney

The effort includes TV ads starring John Cena, OOH activations, and partnerships with brands including Complex and Samsung. Read the full story by Danielle Oster

This holiday season, brands can expect new ways to work with creators and sell products with Reels, as well as updated consumer targeting options and marketing insights. Read the full story by Colin Kirkland

Mastercard also announced that WPP creative agency Ogilvy will serve as global community management agency partner to engage online communities in key markets. Read the full story by Steve McClellan

The writer Margaux Blanchard could be an AI creation. Read the full story by Ray Schultz

Leading up to their annual upfront presentations to the advertising industry in May, the broadcast networks unveiled their respective primetime fall TV schedules. I'm about to start the process of … Read the full story by Steve Sternberg

He had been interim CEO since February. The outdoor ad firm also named two new outside directors to its board. Read the full story by Steve McClellan

I'm not saying my inbox is a representative sample of ad industry hype, but it's not nothing. So here are the "industry-first" pitches I've gotten so far this year, including … Read the full story by Joe Mandese

Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms to access its respondent-level audience data. Read the full story by Joe Mandese