News
Lawmakers in Massachusetts' Senate unanimously voted on Thursday in favor of a bill that would broadly prohibit companies from using "sensitive" data for ad targeting. Read the full story by Wendy Davis
Commentary
CMOs are now the keeper of the brand's soul, the chief storytellers responsible for weaving a narrative that drives growth. Read the full story by Maarten Albarda

Commentary
If you look at the history of strained network/affiliate relationships, ABC has always had the weakest link and has been most prone to bypassing its affiliates altogether - the recent … Read the full story by Joe Mandese
Commentary
Empiricism is about making decisions based on observations and experience, not just theory or pure logic. Read the full story by Dave Morgan

News
Amazon has agreed to pay $2.5 billion to settle charges that it duped people into subscribing to Prime and thwarted cancellation efforts. Read the full story by Wendy Davis

News
Viewing for the return of "Jimmy Kimmel Live" Tuesday was up three-and-a-half times over its recent average to 6.26 million average minute viewers, according to Nielsen - even as Nexstar … Read the full story by Wayne Friedman

Commentary
Horizon Media just dropped new research redefining what it means to be "live" in the modern time-shiftable media universe. The agency has reorganized the meaning of "live" media experiences under … Read the full story by Joe Mandese

News
A judge has granted preliminary approval to a proposed settlement requiring Google to pay $30 million to resolve claims that it tracked children's YouTube use to serve targeted ads. Read the full story by Wendy Davis

News
Integral Ad Science has entered into a definitive agreement to be acquired by private equity firm Novacap in an all-cash transaction that values IAS at approximately $1.9 billion and positions … Read the full story by Laurie Sullivan

News
Early results on YouTube show nearly 10.5 million views for Kimmel's returning show - already near his best results ever. Read the full story by Wayne Friedman

Commentary
From shoppable TikTok to rapid-turn racks at TJ Maxx, younger buyers favor low price and fast novelty. Read the full story by Sarah Mahoney

News
A new WFA report finds that the percentage of respondents who are "very positive" about AI's impact on their role has declined from 31% last year to 23% today. Read the full story by Steve McClellan

News
The OTC drug is a critical product for Kenvue, anchoring its "self-care" segment, which generates 42% of total revenue. Read the full story by Tanya Gazdik

News
Following the deployment of "Meta California," Meta launched another super PAC Tuesday to mount a challenge to AI and tech policy bills being introduced across the country. Read the full story by Colin Kirkland

News
On the first day of Google's ad-tech remedies trial, a potential buyer for Google's Ad Exchange has already expressed interest - if the DOJ convinces U.S. District Judge Leonie Brinkema … Read the full story by Laurie Sullivan

News
The Supreme Court on Monday said it will decide whether the president can expel a Federal Trade Commissioner without cause, and blocked ousted commissioner Rebecca Kelly Slaughter from returning to … Read the full story by Wendy Davis

News
The major ad industry groups are urging California Governor Gavin Newsom to veto a bill that would require browser developers to offer a tool enabling consumers to easily opt out … Read the full story by Wendy Davis

Commentary
Who would have ever thought the day would come when late-night comedians would have to adopt the courage of Russian dissidents to parody the President of the United States? Read the full story by Adam Buckman
News
New York's highest court has agreed to weigh in on the constitutionality of a state law requiring social platforms to accept complaints about offensive speech and disclose how they're handled. Read the full story by Wendy Davis

Commentary
Store brands keep gaining not just on value, but on quality, increasing the threat to national brands. Read the full story by Sarah Mahoney

Commentary
The two companies were reacting to the now-infamous remarks Kimmel made in which he blamed MAGA adherents for Charlie Kirk's assassination. Read the full story by Adam Buckman