Dubbed Horizon Global, the venture will manage $20 billion in global billings and focus on "US-centric global client opportunities." Read the full story by Steve McClellan

"Tilly Norwood is not an actor. It has no life experience to draw from, no emotion," the union has said in a statement. "It doesn't solve any 'problem'. Read the full story by Wayne Friedman

U.S. ad spending fell 3.1% in August, marking the second consecutive monthly year-over-year decline, according to just updated data from Guideline's U.S. Ad Market Index. Both July (-4.8%) compare with … Read the full story by Joe Mandese

The marketing mix modeling platform now allows marketers to include non-media variables like pricing and promos to measure their impact on sales via a new channel-level contribution feature. Read the full story by Laurie Sullivan

Meta will update its privacy policy in mid-December to begin selling targeted ads across its apps based on data collected from consumer interactions with the company's AI products, including Meta … Read the full story by Colin Kirkland

The FDA approved the original pill 25 years ago and gave approval in 2019 for another company to produce a generic version. Read the full story by Tanya Gazdik

Despite persistent digital weakness, the early days of the new CEO's strategy paid off with surprise sales growth. Read the full story by Sarah Mahoney

Last month, Instagram announced it would begin prioritizing Reels. On Thursday, it began replacing the home tab with its short-form video feature for a small group of users in India, … Read the full story by Colin Kirkland

In its 37th-season premiere Sunday night, "The Simpsons" demonstrated that it still has its finger on the pulse of our popular culture as it lampooned a current category of commercials. Read the full story by Adam Buckman

NBC's new marketing competition show "On Brand" glosses over the real, hard work of actually putting together a national marketing campaign for an A-list brand. Read the full story by Adam Buckman

That's the gist of a new political ad tracking report being released by Stagwell's Assembly unit to general market advertisers today and periodically in the future. Read the full story by Joe Mandese

The shift in ecommerce supports what some have labeled as an affiliate program, which could temporarily take the place of advertising to become the revenue generator. Merchants pay a fee … Read the full story by Laurie Sullivan

A new, first-of-its-kind analysis indicates local ad spending is a leading indicator for state economies. And it doesn't bode well for foreseeable quarters. Read the full story by Joe Mandese

Kearney data shows store loyalty collapsing as shoppers chase better prices, forcing retailers to rethink holiday strategies. Read the full story by Sarah Mahoney

President Trump said he will be imposing a 100% tariff on any and all movies that are made outside of the United States. Read the full story by Tanya Gazdik

The media agency will handle 130 countries from a central hub in Copenhagen where Maersk is headquartered. Havas Media was the incumbent. Read the full story by Steve McClellan

Estimated spending is $750 million, per COMvergence. Brands within the division include Bayer Aspirin, Bepanthen, Claritin, Canesten and more. Read the full story by Steve McClellan

The firm has multiple incumbents including Publicis Media and UM on the media side and FCB and BBDO on the creative side. Read the full story by Steve McClellan

"This suit is a naked attempt by X to win at the courthouse business it lost in the free market," the WFA and 10 advertisers argue to U.S. District Court … Read the full story by Wendy Davis

More than two years after launching Madison and Wall, long-time ad industry forecaster Brian Wieser has recruited Magna's Luke Stillman to the team. Both are former Wall Street analysts. Read the full story by Joe Mandese

As sophisticated mix modeling tools migrate from the inner sanctum of marketing departments to the C-suite the data takes on new levels of regulatory accountability, namely Sarbanes-Oxley. Read the full story by Henry Innis