In an AI-mediated world, the MRM practice is engineering how to manage the relationships between agents representing consumers and brands. Read the full story by Joe Mandese

It may have started with vision and sizzle, but the year evolved into a sophisticated, methodological framework for rearchitecting advertising and media on the road to 2030. Read the full story by Joe Mandese

PMG earned the award for its standout ability to innovate - a pillar of MediaPost's AOY criteria, along with industry leadership and vision - during a year defined by disruption … Read the full story by Steve McClellan

In year one, Lord transformed Horizon's data stack into an "OS," struck a global JV with Havas and put the indie in place to become the holdco of the future. … Read the full story by Joe Mandese

NBCU has sold out the Milan Cortina Winter Olympics Games with four weeks to go. During the previous Winter Olympics Games in 2022, NBCU was estimated to have taken in … Read the full story by Wayne Friedman

The move follows a similar reorganization that Stagwell implemented last month when it promoted Targeted Victory CEO Zac Moffatt to the role of global chair-communications and advocacy. Read the full story by Steve McClellan

She joins from Publicis where she was CEO of Publicis Collective, a unit within Publicis Media that designs custom teams comprising media strategy, planning, buying, data, technology, commerce, and performance … Read the full story by Steve McClellan

When Colbert leaves, CBS will exit the late-night talk-show arena after more than three decades. Read the full story by Adam Buckman

Omnicom Media's new "Future of Brand Influence" study implies a new "multi-microphone" stage of consumer influence omprised of AI and people, as well as "influencers," whether they be man or … Read the full story by Joe Mandese

Warner Bros. Discovery's rejection of Paramount's latest offer to buy the company is notable for its tone of disdain for Paramount and its future prospects. Read the full story by Adam Buckman

Google has quietly redrawn its rules around advertising based on the types of companies that can and cannot run ads on its platforms. One category until now has largely remained … Read the full story by Laurie Sullivan

The VAB recommends new guarantees should go into effect immediately for current, near-term scatter-market deals and next summer's upfront - and that brands and TV networks agree to audience guarantees … Read the full story by Wayne Friedman

It is time once again for the Golden Globes, the awards show that most people consider to be the traditional kickoff of Hollywood's vaunted annual awards season. Read the full story by Adam Buckman

Brands avoiding X for any reason may be purchasing advertising on the platform through Google Ads without realizing it. Read the full story by Laurie Sullivan

The companies declined to disclose terms of the deal, but said it is an "end-to-end" integration that will automate the entire media campaign process. Read the full story by Joe Mandese

Is that too much of a trade publisher's total coverage? Not enough? How about never -- is never good for you? Read the full story by Joe Mandese

Analyzing authentic conversations made possible through AI is a major theme at CES this year, giving platforms like Reddit the ability to open "black boxes" to reveal data not previously … Read the full story by Laurie Sullivan

The combined group's expanded scale across media, data, commerce and healthcare could make Omnicom a more competitive partner for global, consolidated mandates, particularly as advertisers look to reduce the number … Read the full story by Robert Williams

Agentic media-buying may only have started a few months ago, but it's accelerating quickly. Just watch this two-minute demo video of PubMatic's new agent-to-agent media-buying system. Read the full story by Joe Mandese

Crawford was Omnicom's President and CEO from 1989 until 1995, when he became Chairman and CEO. He was succeeded by John Wren in the CEO role in 1997 and remained … Read the full story by Steve McClellan